HarperCollins Publishers and Waterfront Media Join Forces to Develop and Market Personalized Content Online; Partnership Offers Authors Unique Platform for Building Their Brand

NEW YORK--(BUSINESS WIRE)--Jan. 9, 2006--HarperCollins Publishers and Waterfront Media today announced they are joining forces to develop and market personalized content online based on HarperCollins authors and their books. This relationship will allow for an innovative extension of select HarperCollins brands, providing a significant online platform. The collaboration also affords consumers exclusive access to customized content from these bestselling authors, specific to the consumer's individual goals, on a subscription basis.

The joint effort kicks off with the launch of http://www.jillianmichaels.com/, the site featuring HarperCollins' bestselling author Jillian Michaels (Winning by Losing).

“Waterfront Media is the leader in marketing and monetizing book brands on the web. Working with them allows us to extend our author and book brands online, an increasingly important component of the publishing process.”

Each program will provide consumers with a personalized, interactive, health or fitness program that augments the general methods presented in the authors' book. Subscribers will receive fresh content each day about their specific areas of interest, and have access to an array of interactive tools and online communities, where they can share information and do research.

"This agreement is another example of our Publishing+ initiative, Author+, and how we continue to bring value to our authors through creative partnerships," said Brian Murray, Group President, HarperCollins Publishers. "Waterfront Media is the leader in marketing and monetizing book brands on the web. Working with them allows us to extend our author and book brands online, an increasingly important component of the publishing process."

"Waterfront's community-driven approach utilizing online tools for dialogue and feedback is engaging consumers in a way that moves people beyond what's hot now and into true lifestyle improvement," said Ben Wolin, CEO of Waterfront Media. "HarperCollins is one of the world's premier publishers, and it is very exciting for us to be working so closely with them."

About HarperCollins Publishers

HarperCollins is one of the leading English-language publishers in the world and is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, the company has publishing groups in the U.S., Canada, the U.K. and Australasia. Its publishing groups include the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.

About Waterfront Media

Waterfront Media is the premier publisher of self-help experts. With the Internet at the core of its publishing platform, Waterfront Media connects America's best self-help experts with millions of people looking to improve their lives through advice, online tools and information.