BlueLithium Recruits Internet Advertising Veteran as Chief Marketing Officer; Appoints LookSmart Vice President to Head Marketing Initiatives

SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 12, 2005--BlueLithium, a leading online advertising network, has hired Dakota Sullivan as the company's first chief marketing officer.

An executive with experience in both online networks and interactive advertising, Sullivan will assume overall responsibility for BlueLithium's marketing, including brand development, marketing communications, product marketing, sponsorships and alignment with international marketing activities.

“I'm excited to help lead the next stage of growth by encouraging advertisers to shift spending from print and broadcast media to BlueLithium's highly targeted and cost-effective online ad network.”

Prior to joining BlueLithium, Sullivan served as vice president of marketing at LookSmart (Nasdaq:LOOK)(ASX:LOK), a leading provider of syndicated Internet search, and as chief operating officer at online digital photo service Zoto. While at LookSmart, Sullivan built and led teams responsible for corporate branding and product marketing, field marketing, channel sales and partner development.

"BlueLithium is the fastest growing online ad network due to its unique combination of massive reach and proprietary technologies that continually optimize campaigns in real-time," said Dakota Sullivan. "I'm excited to help lead the next stage of growth by encouraging advertisers to shift spending from print and broadcast media to BlueLithium's highly targeted and cost-effective online ad network."

"Dakota brings deep experience in establishing market leadership for up and coming companies within the online advertising industry," said Gurbaksh Chahal, CEO of BlueLithium. "With BlueLithium anticipating rapid growth over the next several years, it's critical that we have a solid marketing approach for our brand and our products. Dakota is a great asset and a perfect complement to our experienced executive team."

A graduate of the University of California, Berkeley, Sullivan has also held senior roles at MARC USA and Foote, Cone & Belding, where he managed brand building initiatives for Lucent, Verio, Digital and Bear Stearns. He has served as a board member for Ad:Tech and is a member of the DMA and AMA.

For more information on BlueLithium, please visit www.bluelithium.com.

About BlueLithium

BlueLithium is a performance-based online advertising network that maximizes advertiser ROI using the industry's most advanced targeting, ad serving and campaign optimization technologies. For more information, see http://www.bluelithium.com.

Contacts

LEWIS PR for BlueLithium
Katie Assar, 619-516-2559
bl@lewispr.com

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