I-play Score a Powerplay Goal with the Exclusive U.S. Olympic Team Ice Hockey License

SAN MATEO, Calif.--()--Dec. 8, 2005--I-play, the mobile phone games company, today announced a continuing partnership with International Sports Multimedia (ISM), exclusive licensee of the United States Olympic Committee (USOC), to publish 'U.S. Olympic Team Ice Hockey,' the only mobile phone game licensed by the USOC. The game, a realistic simulation of Olympic ice hockey, is set to launch in the U.S. in January next year, in time for the 2006 Olympic Winter Games in Torino, Italy.

"The releases by I-play of 'U.S. Olympic Team Ice Hockey', in addition to Torino 2006(TM) - The Official Mobile Phone Game of the Olympic Winter Games, are sure to bring the thrills and chills of the 2006 Olympic Winter Games to mobile phones across the U.S.", said Raymond Goldsmith, Chairman and CEO of ISM.

“The releases by I-play of 'U.S. Olympic Team Ice Hockey', in addition to Torino 2006(TM) - The Official Mobile Phone Game of the Olympic Winter Games, are sure to bring the thrills and chills of the 2006 Olympic Winter Games to mobile phones across the U.S.”

The game features USA Hockey and the same 11 international teams competing in Torino, Italy February 10 - 26. In addition to Team USA the other country teams featured in the game include those of Canada (winners of the Gold Medal in the last Olympic Winter Games, in Salt Lake City 2002); Sweden, Slovakia, Czech Republic, Finland, Russian Federation, Germany, Switzerland, Latvia, Kazakhstan and Italy.

The mobile game will allow players to attempt a repeat of the historic USA Hockey's "miracle" of the 1980 Olympic Winter Games in Lake Placid, in which the untested and young USA team beat the overwhelming favourite Soviet Union team on the way to the gold medal final victory. Gamers will be able to play in two different game modes: Exhibition, involving a one-off Sudden Death game mode; and Olympic tournament mode, which is the full Olympic Winter Games Ice Hockey competition starting in the Preliminary Round and progressing to the Playoff Round.

Developed by Distinctive Developments Ltd. on behalf of I-play, the game will be published within the United States of America and distributed via I-play's extensive network.

Anders Evju, I-play General Manager - Americas, commented: "We are both honoured and excited to have been trusted by ISM to publish 'U.S. Olympic Team Ice Hockey', one of the most anticipated mobile phone games; and are delighted to have this quality title join our roster of top-name sports games for mobile phone games. The game has been designed to appeal to both dedicated ice hockey fans, as well as more casual mobile phone game players; and combines I-play's trademark 'pick up and play factor' with best-in-class graphics, controls and tournament structure. We believe it to be the best ice hockey game currently available for mobile phones, and wish users well in their mobile phone quest for Gold."

About I-play

I-play, the mobile games company, brings the best in mobile entertainment to a mobile gaming audience of over one billion people via mobile operators, retail stores and online portals, including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/

I-play is a trademark and trading name of Digital Bridges Limited.

Contacts

I-play
Annabel Brog
+ 44 (0) 20 7901 1770
annabel.brog@iplay.com

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