Boost Mobile and The Retail Mafia Introduce Limited Edition Motorola i835 Cell Phone; Collaboration Marks Legendary New York Streetwear Brand Collective's Entry to Wireless Phone Market

NEW YORK--(BUSINESS WIRE)--Dec. 8, 2005--Boost Mobile(R), a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, today introduced a collection of limited edition phones designed by The Retail Mafia, a tightly knit collective of the world's most highly regarded and sought after New York-based streetwear brands (alife, aNYthing, The J.Money Collection, Frank151, situationormal and SSUR). The collaboration marks the legendary New York streetwear brand collective's entry into the wireless phone market.

Packaged in a gunmetal "mafia-style" briefcase, the custom designed Motorola i835 cell phone features six exclusive designs by each of The Retail Mafia brands. In addition, each handset comes with a limited edition Retail Mafia T-shirt, external texting keyboard accessory, desktop charger, black earpiece, Retail Mafia screen cloth to maintain the handset's unique finish and a premium service warranty with a dedicated Motorola service number for Retail Mafia customers.

These custom Motorola i835 handsets from Boost Mobile feature six exclusive designs by each of The Retail Mafia. Each brand-specific handset produced includes specially designed wallpapers and ringtones that represent The Retail Mafia collection.

Available in a limited quantity of 50 phones at each of the four Retail Mafia retail locations (alife, aNYthing, situationormal and SSUR) and the collective's two online retailers (Frank151 and The J.Money Collection), the special designed phones retail for $299.99.

The Retail Mafia-branded Motorola i835 phone from Boost also includes the following features/capabilities:

-- Nationwide Boost(TM) Walkie-Talkie

-- Boost(TM) Multi-Media Messaging and Text Messaging

-- Boost(TM) Wireless Web

-- Large Color Screen (130x130)

-- Java(R)-Enabled Games and Applications

-- Hands-free Speakerphone

-- GPS-Enabled (Global Positioning System)

-- Polyphonic and Voice Ringtones

-- Up to 135 minutes talk time

-- Up to 60 hours standby time

-- Outside display

-- Voice Mail

-- VibraCall(TM) Alert

-- Picture Viewer

-- National Roaming

-- 600-Entry Phonebook

-- Voice Notes

-- Voice Activated Dialing

Boost Mobile pay-as-you-go pricing provides maximum value to youth customers by offering competitive peak and off-peak rates that meet their lifestyle needs. Calls are 20 cents per minute Monday through Friday, 7 a.m. to 9 p.m., and 10 cents per minute after 9 p.m. Monday through Friday and on weekends (long distance calling and roaming included at no extra charge). Boost(TM) Walkie-Talkie is $1.50 per day for unlimited nationwide use and the charge applies only on the days the service is used.

Boost Mobile customers pay for minutes only as they need them through the purchase of Re-Boost(TM) cards. There are no credit checks, hidden charges or monthly bills. Re-Boost(TM) cards are available in $20, $30 and $50 denominations and may be purchased, as needed at all authorized Boost retailers.

About The Retail Mafia

The Retail Mafia is a tightly knit collective of the world's most highly regarded and sought after New York-based street wear brands. The crew is structured and operated to resemble a traditional mafia family. These brands work together to inspire and support each other, and as a collective are pioneers in the world of apparel merchandising and marketing. The Retail Mafia family includes:

alife: alife was opened in October of 1999 on Orchard Street in New York City's legendary Lower East Side with a mission to create a cultural exchange center that encompassed retail, art exhibition, and design with focus on quality of execution and relevance. At the time, alife noticed that the people making art, writing on walls, producing music, and taking pictures were also making consumer goods. alife started what then became a multi-dimensional company active in publishing, retail, footwear, apparel, music, product development and creative direction.

aNYthing: aNYthing (A New York Thing) has been one of New York's most recognizable brands amongst the creative downtown scene, even before its creation in 2001. Started by A Ron, the Don of the Retail Mafia and key player behind the success of the Supreme brand, the company was not only built on undefeatable vision, but also on a strong reputation. Over the years, the company has evolved from the sole production of garments into a creative work force which includes project collaborations with Agnes B, the recent inception of its aNYthing record label, and the coming-soon launch of the brand's flagship store.

The J.Money Collection: Created by Jamie Story, The J.Money Collection is one of the most dynamic streetwear labels to date. Already heralded in fashion-forward circles worldwide, J.Money has not only staked a solid share of New York's Retail mafia, but has been showcased in the world's most celebrated retail boutiques. Jamie Story also has partnerships with Vehicle Skateboards and thecut(TM).

Frank151: Frank151 is more than a strong brand; it is a rapidly growing cultural icon. The company develops, publishes and distributes the Frank Book, a pocket-sized publication, and also produces and distributes Frank-branded merchandise. With the Frank Book as its centerpiece, the Frank151 movement is building a strong foundation in Verge Culture(TM) epicenters worldwide. By capturing the essence of the global urban mindset and youth lifestyle, Frank151 is influencing, enhancing and changing generations and cultures worldwide.

situationormal: The 2003 opening of situationormal in historical Downtown Los Angeles was a breath of fresh air into the city's retail scene, and has quickly become a destination point for shoppers from around the world. Owned and operated by Gregory "Bumpy" Johnsen, the store carries a selectively chosen assortment of hard-to-find, high-end apparel lines and sneakers from around the globe. Greg spends much of his time traveling the world looking for fresh and new brands to carry in his store alongside his own line, SNAFU. The store's hard-to-find location in an unconventional shopping area has added to its luster and uniqueness within the global network of elite retail boutiques.

SSUR: Founded by artist Ruslan "Russ" Karablin, the SSUR brand originally planted its roots in the New York City art scene in 1987. Russ gained attention when he released a series of paintings at group shows in NYC, but like many artists of his generation Ruslan found T-shirts to be a better vehicle for showing his work. Designing T-shirts has now turned into a full menswear line available in better boutiques around the world and at his own retail store located in NYC's NoLita area. Strongly contributing to the worlds of fashion and art, the SSUR influence has been recently reflected in the financial successes of companies such as Stussy, BathingApe, and Supreme, all of which claim SSUR as a major influence.

Check out www.retailmafia.com for more information about The Retail Mafia.

About Boost Mobile

Based in Irvine, Calif., Boost Mobile LLC, a subsidiary of Sprint Nextel Corp. (NYSE:S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is one of the fastest-growing wireless services in the U.S. and now has more than 2 million customers -- the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost(TM) Walkie-Talkie service and Re-Boost(TM) cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.

For more information about Boost Mobile's limited edition Retail Mafia phones or to speak to a Retail Mafia representative please contact Sarah Cirkiel, scirkiel@pitchcontrolpr.com, or Jill Meisner, jmeisner@pitchcontrolpr.com at Pitch Control Public Relations. For more information regarding Boost Mobile please contact Andrew Colley, colley@boostmobile.com.