BackBeat Media Podcast Network Debuts With Three Leading Podcasts; Network to Provide Advertising and Operational Support to Podcasters

DURHAM, N.H.--(BUSINESS WIRE)--Nov. 30, 2005--BackBeat Media today announced the formation of the BackBeat Media Podcast Network. The Network - initially joining leading podcasts Coverville, Evil Genius Chronicles and The Mac Observer's Mac Geek Gab - will provide support to the podcasters' advertising and operational activities, allowing them focus all of their energies on the creative side of podcasting.

"We have six years of experience working with web publishers so it is a natural transition for us to work with podcasters who need business and advertising support," said Dave Hamilton, co-founder of BackBeat Media and co-host of The Mac Observer's Mac Geek Gab. "With the formation of the BackBeat Media Podcast Network, we can bring that experience to a new medium while offering advertisers an additional channel to connect with a smart and savvy consumer base."

BackBeat Media currently works with several web communities, representing their advertising and operations activities. The BackBeat Media Podcast Network will provide the same business support to podcasters while allowing them creative freedom to focus on their podcasts. For advertisers interested in working with podcasters, the BackBeat Media Podcast Network will offer an additional channel to meet with a highly desirable demographic - the tech savvy, affluent and educated consumers who are regular podcast listeners.

"I don't want anyone involved in the content or delivery of my podcast. What I needed most from a network was the sponsorship and business end and that's exactly what I get from BBM," said Dave Slusher, host of Evil Genius Chronicles. "Not only are the guys at BackBeat Media smart businesspeople, they understand the creative process and I know they will allow me to continue doing what I love without having to worry about who's paying the bills," added Brian Ibbott, host of Coverville.

About BackBeat Media

BackBeat Media is a publisher service agency representing the advertising and operations activities of consumer technology-focused online communities, helping them to grow their businesses. Founded in 2000 by Dave Hamilton and Greg Snyder, BackBeat Media works closely with advertisers like Apple, Microsoft, Alias Software, Shure and others to ensure they reach demographically desirable web communities. Sites are selected for quality of content, professionalism, credibility and the ability to reach a particular community niche. For more information, visit BackBeat Media's web site at http://www.backbeatmedia.com.