Shure Introduces New Black E Series Models to Complement iPod nano

NILES, Ill.--(BUSINESS WIRE)--Oct. 17, 2005--Shure Incorporated today introduced a new line of its highly-acclaimed E Series Sound Isolating(TM) Earphones designed specifically to complement the iPod(R) nano. Three models, including the E2c, E3c, and E4c, will be now be available in black, in addition to Shure's hallmark white.

With the nano experiencing immense consumer popularity since its September launch, analysts are forecasting that more than 5 million iPod nano units will be sold worldwide in 2005. In response, Shure anticipates that consumer demand for complementary, premium-grade earphones will witness similar growth trends.

According to Mark Karnes, general manager of the Personal Audio Business Unit at Shure, "The E Series line are simply the best earphones out there for your portable listening experience. The sleek new look designed for nano users is a clear example of Shure's consistent ability to deliver those accessories that complement the most cutting-edge listening devices on the market."

The E Series are a line of earphones originally designed for professional musicians. They feature:

-- Personal Fit Kit: Each of Shure's E Series Sound Isolating Earphones includes a variety of sleeves that ensure a personalized, comfortable fit, and maximum sound isolation(TM).

-- Unique Look and Feel: Shure's new models sport sleek, black coloring with chrome highlights that is specifically designed to complement the iPod nano.

-- Compatibility: Designed to match the new black coloring of the iPod nano, the E Series also complements popular devices such as Sony's NW-HD3 Network Walkman, Toshiba's Gigabeat MEG F20, Delphi (XM) and XACT (Sirius) portable satellite radio players, and a host of multimedia laptops and portable DVD players.

Pricing and Availability

Featuring Shure's unique Dynamic MicroDriver technology and priced at $99.00 USD, the E2c is a consumer's first introduction to premium audio and an ideal choice for upgrading bundled earphones. The lightest, most compact model in its class, the E3c retails for $179.00 USD and features WideBand MicroDriver technology to deliver extended frequencies and precision highs. The E4c, $299.00 USD, incorporates Shure's Tuned Port Technology and High Definition drivers, delivering luxurious, detailed audio and extended bass response.

The new black E Series Sound Isolating Earphones will begin shipping in November and can be purchased on the Shure Web site, www.shure.com, as well as through leading retailers. For more information about any of Shure's current consumer offerings, please visit www.shure.com or call 1-888-88-SHURE.

For press quality images, see www.shure.com/press/ears.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has made its mark on the professional audio industry with a wide variety of award-winning products. In recent years, Shure has begun leveraging its legendary pro audio roots to deliver the same caliber products to consumers, and the company is now extending its consumer line to the gaming market. Offering high quality accessories to leading consumer electronic devices, such as MP3 players, mobile phones, multimedia laptops, and gaming systems, Shure helps people bring the listening experience to an entirely new level. The Shure E Series Sound Isolating Earphones, E Series Gaming Edition, and the Shure QuietSpot headsets for mobile phones are available on the Shure Web site, and Shure consumer electronic products are sold through select retail partners including Apple, CompUSA, Amazon.com and Brookstone.

Shure Incorporated corporate headquarters are located at 5800 W. Touhy Avenue, Niles, IL 60714, 847.600.2000.