3SUM Malternative Beverage Launches in Four Fresh Flavors in 16 Oz. Cans; Latest Offering by United Brands Co. Combines Malt Beverage with Zing Factor for Truly Unique Ready-to-Drink Product
"Our new adult drink provides retailers with 'the Next Big Thing' and a fresh way to reach consumers looking for hip, flavorful, ready-to-drink beverages that match their fast-paced lifestyles," says Michael Michail, president and CEO of United Brands Company, and the company's "Malt Master." "It took a full nine months to 'birth' this great new product, and since it first rolled off the line in August 2004, 3SUM has generated quite a buzz among young, urban trendsetters who appreciate our drink's incredible taste, sexy style and ready-made convenience."
“We didn't just take an existing recipe and add caffeine, ginseng and taurine. We developed a totally new product with a delicious taste profile from the ground up”
3SUM differentiates itself from other mainstream malt beverages by offering the industry's first malternative product infusing caffeine, ginseng and taurine, in four unique varieties: Original, a mixed berry taste; Apple, a tart green apple tang; a cool, pink Watermelon flavor; and Tropical, a blend of exotic fruits.
"We didn't just take an existing recipe and add caffeine, ginseng and taurine. We developed a totally new product with a delicious taste profile from the ground up," adds Michail.
Michail notes that 3SUM's 'zing' factor provides an invigorating combination unlike any other found in today's malternative options. 3SUM also incorporates triple filtered clear malt, for a clean refreshing taste and superior quality. The 3SUM line is designed to attract the attention of 20-something consumers with its lively presentation full of vibrant colors corresponding with the drink's fresh-picked fruit flavors.
As a testament to 3SUM's potential success, United Brands Co. conducted an introductory test in March 2005 after 7-Eleven expressed interest in capitalizing on the exploding trend of energy drinks. As a result, the world's largest convenience retailer launched full distribution of 3SUM on a national level. To date, the brand is also available in 19 states via the largest Wine and Spirit and Beer wholesalers in the country, and is expected to increase to 27 states by year end.
In addition to its new 16 oz. package, 3SUM producers also offer an 8.3 oz. can, including a value-priced trial package for retailers. 3SUM's smaller size option may help consumers drink more responsibly, enjoying the product without overdoing it, Michail says.
3SUM officially unveiled its 16 oz. cans at the National Beer Wholesalers Association 68th Annual Conference and Trade Show in Las Vegas. For information on distribution or to become a 3SUM distributor, please visit www.3sumdrink.com.
About United Brands Company
United Brands Company is a Southern California corporation with offices in Los Angeles and San Diego County. Backed by two decades of beverage industry experience, the company is committed to bringing premium and quality beverages to the industry. For the past eight years, United Brands Co. has concentrated on new age beverages and energy drinks. For more information, call 866-891-3SUM or visit www.3sumdrink.com.