You Don't Have to Be a Star, Baby; Win 30 Must-Have Handbags in 30 Days Courtesy of Bluefly & Lucky Magazine

NEW YORK--(BUSINESS WIRE)--Sept. 28, 2005--Even Lindsay, Nicole and Paris wait months and months for the season's most coveted handbags - from the impossible-to-get Fendi Spy Bag to the rocker-chic Chloe Paddington Bag. YOU, however, can win them beginning today on Bluefly.com.

Never in any fashion season have there been so many "IT" bags. All the more reason for Bluefly, a leading online retailer of current and on-trend apparel and accessories at superior value, and Lucky Magazine, the award winning magazine about shopping, to give fashionistas everywhere the opportunity to win 30 of the most iconic handbags by playing the "30 bags in 30 Days" giveaway at Bluefly.com. Each day a new killer designer bag will be won - making the total value over 30-days more than $40,000!

"Bluefly believes that everyone has the right to own the latest, in-season designer clothes and accessories. And this year there's nothing hotter than handbags," said Bluefly President and CEO. "Women wired with the shopping gene can never have too many beautiful bags. We are so excited to give our customers this incredible opportunity."

For more information and rules surrounding the 30 Bags in 30 Days promotion, please visit www.bluefly.com. Do not pass go. Do not collect $200. Go directly to Bluefly.com and play 30 Bags in 30 Days.

Highlights include: 

1.  Balenciaga motorcycle bag
2.  Botkier distressed leather satchel
3.  Bottega Veneta woven leather
4.  Burberry green suede hobo
5.  Burberry hobo
6.  Carlos Falchi green suede hobo
7.  Chloe Paddington bag
8.  Dolce & Gabbana Chartreuse bag
9.  Dolce & Gabbana brown 2 tone snakeskin large shopper
10. Fendi Spy bag
11. Fendi beige canvas zucchino medium tote

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

About Lucky

Lucky, the award-winning magazine about shopping, provides women with the best buys in fashion, beauty, home, and more. Launched by Conde Nast in 2000, Lucky now publishes 12 regional editions and continues to attract new readers, reaching over 2.2 million women* monthly. For the latest news from Lucky, log on to www.luckymag.com.

*Source: MRI Doublebase 2005; base Women