Direct Revenue Ends Third-Party Affiliate Distribution of Adware Client; Company to Focus on In-house Distribution and Direct Partnerships

NEW YORK--(BUSINESS WIRE)--Sept. 27, 2005--Direct Revenue, a leading provider of desktop advertising and behavioral marketing services, announces that it has ended the use of third-party affiliate networks to distribute its software. Direct Revenue now distributes its adware client exclusively through its own promotion of free advertising-supported software and a set of distribution partners with which it has direct relationships.

Cessation of third-party affiliate distribution is the latest example of Direct Revenue's focus, under the leadership of new CEO Jean Philippe Maheu, to champion best practices and industry-leading standards pertaining to consumer notice, privacy, control, and value. This latest action follows the simplification of the company's branding under a single name, "The Best Offers Network."

“With the adoption of this new policy, Direct Revenue can now be certain that its value exchange with all consumers is clear: download software for free in exchange for viewing relevant ads.”

"Taking complete control over our distribution was necessary for Direct Revenue to ensure full and consistent disclosure to users, and allow us to move forward as a leading provider of behavioral marketing services," explained Maheu. "With the adoption of this new policy, Direct Revenue can now be certain that its value exchange with all consumers is clear: download software for free in exchange for viewing relevant ads.

"We are committed to the continued provision of relevant advertising, delivered by our exceptional behavioral technology, to a global network of consenting consumers under full disclosure," Maheu added.

About Direct Revenue

Direct Revenue is a leading provider of desktop advertising and behavioral marketing services. Leveraging its proprietary behavioral targeting and ad serving technology, Direct Revenue's Best Offers Behavioral and Best Offers Keyword products provide advertisers efficient and effective means to deliver highly targeted marketing messages to millions of Internet users worldwide. Founded in 2002, Direct Revenue is member of the Network Advertising Initiative (NAI) and supports the Spy Act (HR 29).