MasterCard to Give Winning Tailgaters a ''Priceless Game Day Experience'' This Football Season; Fans Get Chance to Win Ultimate Tailgating Experience with Football Legend

PURCHASE, N.Y.--(BUSINESS WIRE)--Sept. 7, 2005--MasterCard International today launched its latest integrated consumer promotion, which will give 30 lucky MasterCard card users a "Priceless Game Day Experience."(1) The winners will be awarded the ultimate tailgate with an NFL legend for themselves and nine of their closest friends and family members. The experience will include a pre-game tailgate with all essentials provided; pre-game sideline passes; team-branded merchandise; and 10 tickets to the designated game.

MasterCard's latest card usage promotion targets consumers in the categories that truly "fuel the fans," like gas stations, casual dining restaurants and grocery stores. The promotion runs September 1 - October 31, 2005 and coincides with National Tailgating Month, which recognizes the more than 20 million loyal football fans who show their support for their favorite team year after year, preparing days in advance for their teams' weekly gridiron battles.

“As a sponsor of 25 NFL franchises, MasterCard understands the symbiotic relationship between football fans and their favorite teams”

"As a sponsor of 25 NFL franchises, MasterCard understands the symbiotic relationship between football fans and their favorite teams," said Amy Fuller, group head, Americas brand development for MasterCard International. "The time-honored tradition of tailgating plays a role in those fans getting together before the game and having a good time. MasterCard is accepted at over 23 million locations worldwide. So whether it's fueling up for the game or stopping for some potato chips, fans using their MasterCard cards now have a chance to win a truly 'Priceless' experience."

According to a survey conducted on tailgating.com, the preeminent web site dedicated to the "sport" of tailgating, the typical tailgater is between the ages of 25-34, spends more than $500 a year on tailgating supplies and attends or hosts 6-10 tailgating events each season.

In support of the "Priceless Game Day Experience" promotion, MasterCard will rollout an integrated marketing campaign primarily focused on radio advertisements as well as localized events at partner NFL stadiums across the country. In addition, point-of-sale pieces will be on display at participating merchant partner locations.

To be entered, consumers must use their MasterCard during the promotional period at select merchant partner locations in the following markets or nationwide at gas stations, convenience stores, and casual dining restaurants:

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     Market         Gas Station     Casual Dining     Grocery Store
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     Baltimore      Royal Farms       Big Steak           Mars
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      Buffalo           -              Chili's             -
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      Chicago           -              Chili's             -
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      Dallas            -              Chili's           Kroger
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     Green Bay          -                -           Festival Foods
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      Houston           -                -               Kroger
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   Jacksonville         -              Chili's         Winn-Dixie
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    Kansas City         -              Chili's        Price Chopper
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       Miami            -           Quarter Deck         Publix
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     Minnesota          -            Timberlodge           -
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     New York          Getty           Chili's     Shop Rite, Pathmark
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      Oakland           -              Chili's             -
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   Philadelphia                        Chili's            ACME
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     San Diego          -              Oggi's          Albertsons
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      Seattle           -                RAM               QFC
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     St. Louis          -              Chili's          Schnucks
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(1) No purchase necessary. Void where prohibited. PIN-based and international are not eligible. Promotion starts September, 1, 2005 and ends October 31, 2005. Eligibility and other restrictions apply. For official rules and complete details, send a self-addressed, stamped envelope to: Priceless Game Day Rules, P.O. Box 13106, Bridgeport, CT 06673-3106.

About MasterCard Incorporated

MasterCard Incorporated is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard, through its principal operating subsidiary, MasterCard International Incorporated, manages a family of well-known, widely accepted payment cards brands including MasterCard(R), Maestro(R) and Cirrus(R) and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless(R) advertising campaign is now seen in 105 countries and in 48 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com.