Action Products Launches ToddWorld(TM) Soft Play Line in September; Licensed Toys Supported by National Campaign

ORLANDO, Fla.--(BUSINESS WIRE)--Aug. 23, 2005--Action Products International, Inc. (NASDAQ:APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys for pre-school children through pre-teens, announced that its new ToddWorld(TM) soft play line launches this September in specialty toy and gift retailers nationwide. Inspired by the "very silly, very smart" ToddWorld book and television series, created by acclaimed author/illustrator Todd Parr and SupperTime Entertainment President Gerry Renert, Action's initial product wave consists of soft play characters Todd, Sophie, Pickle, and Stella (MSRP $14.99), and two deluxe sets featuring skateboarding Todd with his dog Benny, and Stella with removable bows and other beauty accessories (MSRP $19.99).

ToddWorld will be included in Discovery Kids' national advertising and promotion campaign for Ready Set Learn! The campaign includes an in-classroom kit mailed to 53,000 preschools, and each kit features in-classroom and take-home activities as well as RSL sampler DVDs (including ToddWorld) to send home to families. In addition, ToddWorld will be advertised in major consumer publications including PEOPLE, along with in-store appearances by Todd Parr at select Borders bookstores. Beginning this September, ToddWorld soft play toys will also be featured in ToddWorld promo trailers on up to 15 million HIT Entertainment DVD and VHS units.

ToddWorld airs as part of the commercial-free programming block, Ready Set Learn!, which airs every weekday morning on both TLC and the Discovery Kids Channel. The series was produced my Mike Young Productions and is being distributed worldwide by Taffy Entertainment.

"With such strong support from SupperTime Entertainment, Discovery Kids, HIT Entertainment and our licensee partners, we're very excited to launch the ToddWorld soft play line in September, bringing the characters to life for millions of fans, and helping convey the important lessons of tolerance, diversity, and acceptance that ToddWorld teaches," said Action Products President and CEO Ron Kaplan. "With an emphasis on educational and positive play, the ToddWorld line is a perfect fit for our specialty toy and gift retailers."

About Action Products International, Inc.

Action Products International, Inc, based in Orlando Florida is a toy manufacturer, emphasizing educational and positive play brands, including JAY JAY THE JET PLANE Wooden Adventure System, I DIG Dinosaurs(R) and I DIG Treasures(R), Space Voyagers(R) "The most authentic Space Toys on the Earth," Climb@Tron(TM) window-climbing robots, and Curiosity Kits(R). Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies and education markets in the United States and worldwide.

Visit the Company's web site at http://www.apii.com.

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.