Univision.com and Google Partner to Bring Search Services to Nation's Most Visited Spanish-Language Website
Through the partnership with Google, visitors to Univision.com will now receive more relevant, comprehensive, and timely Spanish-language search results optimized for quick delivery in a user-friendly environment. The relationship also connects Univision.com users with more products and services online through targeted advertisements on the search and content pages of the website. In addition, these ads increase the visibility of websites and advertisers serving Hispanics.
“Google's agreement with the largest Spanish-language media company in the United States provides Univision's users with relevant information from search results and ads and gives our advertisers a new and targeted way to reach the Hispanic audience”
"As the most-visited Spanish-language website, Univision.com is excited to work with Google to bring the benefits of more targeted search capabilities to our users," said Javier Saralegui, President, Univision Online. "In addition, for those consumer companies not yet targeting Hispanics online, this partnership should provide additional impetus for them to develop websites in Spanish."
By combining the No. 1 Spanish-language website with sophisticated and effective search technology, Univision.com and Google are taking the lead in ensuring that search becomes a more prominent functionality and effective targeting method in the Hispanic online marketplace.
"Google's agreement with the largest Spanish-language media company in the United States provides Univision's users with relevant information from search results and ads and gives our advertisers a new and targeted way to reach the Hispanic audience," said Tim Armstrong, Vice President, Advertising Sales, Google Inc.
About Univision Online
Univision Online, Inc. is the interactive division of Univision Communications Inc. (NYSE:UVN), the premier Spanish-language media company in the United States. Univision Online owns and operates the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and is a wholly owned subsidiary of Univision Communications Inc. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavision, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group, which owns and/or operates 66 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com.
Google is a registered trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.