Schick and Universal Music Enterprises Launch ``Tunes to Shave By'' Music Download Promotion Featuring New Schick Quattro for Women and the Digital Catalog of Universal Music Group
Each of the more than 150,000 packages of Schick(R) Quattro(R) for Women(TM) razors -- on store shelves beginning in July 2005 -- will include a code allowing access to five free downloads. The Universal Music Group digital catalog boasts in excess of 125,000 songs spanning nearly every genre of music, from Rock, Pop, Jazz, Latin and Classical to Dance, Country, R&B, Blues, Folk, Hip-Hop, and New Age.
The promotion, featured on in-store displays and product packaging, is the first between Schick and Universal Music Enterprises, which represents the world's largest music catalog. Colangelo Synergy Marketing, of Darien Ct., agency of record for Quattro(R) For Women(TM) developed and initiated the partnership.
Cindy Abella, Sr. Brand Manager, Schick(R) Quattro(R) For Women(TM): "Music and technology is an integral part of our target consumer's everyday life. The Schick/Universal partnership is a way for us to build a relationship with our consumers by giving them added value that is relevant to them. We're connecting the everyday activity of shaving to listening to music. Now consumers can have 'Tunes to Shave By!'"
Says Kathy Hale, Sr. VP, Universal Music Special Markets: "We're very pleased to be viewed as an integral element in the important promotion of a new product from a household name. The vast and varied Universal Music Digital Catalog offers unparalleled choice and unmatched satisfaction for the wide range of consumers of a brand like Schick."
The Schick(R) Quattro(R) For Women(TM): "Tunes To Shave By" special pack will be in stores July 1st driving consumers to the Schick MusicShop Web site at www.quattroforwomen.com/tunestoshaveby for download redemption.
Schick(R) Quattro(R) For Women(TM):
Launched in April 2005, the four-blade technology of Schick(R) Quattro(R) For Women(TM) meets women's unmet shaving needs. Its sleek metal handle -- the only metal handle designed specifically for women -- is designed with a no-slip rubber grip on all sides for in-hand comfort and control. Quattro(R) For Women(TM) has two conditioning strips -- the top conditioning strip is enriched with Aloe and Vitamin E; the bottom conditioning strip is positioned before the blades and it prepares the skin for a close, smooth shave.
Schick-Wilkinson Sword
Schick-Wilkinson Sword, a leading manufacturer of razors around the world, is a division of Energizer Holding Inc. (NYSE:ENR), headquartered in St. Louis, Missouri. For more information on shaving and Schick(R) Quattro(R) for Women(TM), please visit www.QuattroForWomen.com (http://www.quattroforwomen.com/) beginning April 2005.
Universal Music Special Markets
Universal Music Special Markets, a division of Universal Music Enterprises, is responsible for maximizing catalog repertoire opportunities through non-traditional, alternative and ancillary channels as well as audio licensing, premium/custom sales and budget releases.
UMe represents the largest catalog in the U.S. of recorded music with recordings from the world's greatest artists. Among the legendary artists are ABBA, Aerosmith, Louis Armstrong, Chuck Berry, James Brown, Carpenters, Eric Clapton, Patsy Cline, John Coltrane, Bing Crosby, Ella Fitzgerald, Four Tops, Judy Garland, Marvin Gaye, Jimi Hendrix, Billie Holiday, Buddy Holly, Jackson 5, The Mamas & The Papas, Bob Marley, Bill Monroe, Van Morrison, Nirvana, The Police, Smokey Robinson, Lynyrd Skynyrd, Cat Stevens, Rod Stewart, The Supremes, The Temptations, Conway Twitty, Muddy Waters, Hank Williams, and The Who.
UMe is a division of Universal Music Group, the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.
Universal Music Group consists of record labels Decca Record Company, Deutsche Grammophon, DreamWorks Records, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division.
Universal Music Group is a unit of Vivendi Universal, a global media and communications company.
