ThingMagic Expands Mercury4 RFID Reader Scope With IconNicholson; RFID Solutions Pioneer IconNicholson Brings Expertise in Implementing Innovative RFID Solutions

CAMBRIDGE, Mass. & NEW YORK--(BUSINESS WIRE)--June 28, 2005--ThingMagic, Inc. (www.thingmagic.com) a leading developer of radio frequency identification (RFID), sensing and embedded computing technologies, today announced its collaboration with IconNicholson (www.iconnicholson.com), a leader in innovative digital and RFID solutions for a range of Global 1000 companies, as an integration services partner for Mercury4 RFID readers.

With its established expertise in optimizing business processes through new technology, IconNicholson has successfully implemented RFID solutions from the distribution centers to the store floors of leading manufacturers and retailers. These solutions continue to operate in live client environments. IconNicholson last year introduced its "Center of Excellence" in Manhattan, showcasing the most powerful RFID technologies for a range of retail operations and users.

“We have chosen to align with ThingMagic, following our best-of-breed approach that identifies the leading RFID technology providers for various solution needs.”

"It is important for us to offer our clients the highest performing RFID hardware," said Devon Ferreira, RFID Client Principal at IconNicholson. "We have chosen to align with ThingMagic, following our best-of-breed approach that identifies the leading RFID technology providers for various solution needs."

ThingMagic's Mercury4 RFID readers feature an advanced, Linux software-defined radio operating system (MercuryOS) that allows for simple, remote software upgrades for new protocols, including the forthcoming EPC Generation 2 standard. Mercury4 RFID readers also support multiple protocols and multiple antennas, and read any tag, with no compromise to performance.

"ThingMagic is carefully expanding its list of qualified partners that provide solid RFID solutions to the market," said Kevin Ashton, VP Marketing for ThingMagic. "By partnering with experts like IconNicholson, we offer sustainable business value by working in tandem with another RFID market leader."

The two companies advance their RFID capabilities through shared technical training and certification, expert knowledge transfer and other collaboration. These are passed on to clients in the form of complete and proven consulting services and RFID solutions.

About IconNicholson

IconNicholson is a leading IT professional services firm based in New York City. The company develops high performance solutions that maximize the power of digital and RFID technologies to help companies build more competitive businesses and stronger relationships with customers. IconNicholson has been a pioneer in the smart use of emerging technology solutions since 1987. Its expertise in strategic consulting, user-driven modeling and design, and systems development and integration has produced successful results for a wide range of clients including Prada, Tibbett & Britten Americas (now Exel), Nestle Waters North America, TowerGroup, Bristol-Myers Squibb, Fujifilm, EMI Music Publishing, Ziff Davis Media, Regus Group and MasterCard International. www.iconnicholson.com

About ThingMagic, Inc.

Founded in 2000 and based in Cambridge, MA, ThingMagic is a leading developer of radio frequency identification (RFID), sensing and embedding computing technologies. Mercury4(TM), ThingMagic's fourth generation agile RFID reader, builds on and substantially enhances the company's original platform created for early field tests of the Electronic Product Code (EPC). Designed to meet the business needs of a future where networked objects are pervasive, the Mercury4 line of RFID readers also includes an embedded reader, Mercury4e, and a handheld reader, Mercury4h. Mercury4 RFID readers are the only intelligent, network-ready RFID readers, and the only devices that can claim to read any tag. For more information, see http://www.thingmagic.com.