Yahoo! Search Marketing and Sir Richard Branson Say ``StairCycle Thinks Big!''; Inventor of First Hybrid Bike-Scooter-Stairclimber Rides to the Top to Win 10 Million Free Ads on Yahoo!

NEW YORK--(BUSINESS WIRE)--June 23, 2005--Yahoo! Search Marketing, formerly Overture Services, today announced that Phoenix-based StairCycle(TM) Innovations was selected from among nearly eight thousand entries as the winner of its national "Think Big" contest. StairCycle, co-founded by cardiovascular ultrasound specialist Craig Ridenhour, offers a first-of-its kind cycle that combines the benefits of stair-step exercise systems and a recreational bicycle.

Sir Richard Branson, world renowned entrepreneur, Chairman and founder of the Virgin Group of companies, served as the official contest judge and selected StairCycle from the finalists chosen by Yahoo! Search Marketing. Sir Richard chose StairCycle for its innovative product, strong business plan and proven ability to "think big." Following the announcement at 11am ET outside the NASDAQ building in New York City's Times Square, Sir Richard and Yahoo! Search Marketing president Ted Meisel will award Ridenhour 10 million free ad impressions across the Yahoo! network to kick-start his global marketing program.

“Yahoo! created the 'Think Big' contest to highlight the power of our search marketing platform to drive real-world results for businesses of all sizes”

"I was impressed by the entries we received, many describing truly innovative products and sound business practices," said Sir Richard Branson. "At the end of the day, it was StairCycle Innovations and Craig Ridenhour who caught my attention for their inventive product and entrepreneurial spirit. It's obvious that Craig has been thinking big for quite some time, and I am eager to watch StairCycle Innovations reach great success."

"I spent seven years developing the StairCycle to offer people a new and fun way to stay fit, but never had the resources to effectively market it," said Craig Ridenhour, CEO of Staircycle Innovations. "Having the support of Sir Richard Branson and Yahoo's team of experts is a dream come true for me. They've really helped me learn how to use online advertising and search marketing to take my business into the big time."

As the contest winner, Ridenhour has been granted his very own Yahoo! Search Marketing advisory team, which guides him as he creates his specially customized, targeted online advertising campaigns. Yahoo! Search Marketing's array of sponsored search and contextual ads, coupled with Yahoo! graphical ads, will help Staircycle Innovations market its products to millions of U.S. Internet users.

"Yahoo! created the 'Think Big' contest to highlight the power of our search marketing platform to drive real-world results for businesses of all sizes," said Ted Meisel, president, Yahoo! Search Marketing. "We knew that we could count on Sir Richard, one of the world's most creative and successful entrepreneurs, to select a truly 'big thinker' to benefit from this once-in-a-lifetime opportunity. We look forward to helping StairCycle Innovations build brand and category awareness by reaching a vast consumer audience with its story, all the while taking its sales to the next level."

Yahoo! Search Marketing, formerly Overture Services, changed its brand in the U.S. on April 18. To learn more about Yahoo! Search Marketing, please visit:

The StairCycle

The StairCycle combines the benefits of advanced stair-step exercise systems and a recreational bicycle. With a patented design, the Staircycle comes in adult and children sizes and can be used indoors or outdoors. The footboards (similar to pedals) move smoothly with complete independence. Each footboard can be pumped independently or depressed fully for comfortable coasting. Designed for anatomically correct exercise posture, the rider experiences no uncomfortable neck, back, wrist or pelvic pain that sometimes occurs with traditional bicycles. To learn more about this product, visit.

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

About Staircycle Innovations

StairCycle Innovations(R), LLC is a new company formed for the purpose of manufacturing and distributing the StairCycle(TM) recreation and exercise products. Funded by private investors, the company is dedicated to delivering quality products that will provide many years of enjoyment and health benefits. Americans of all ages need physical exercise for health and weight control and StairCycle is a fun way to achieve that exercise goals or even to use for local transportation.

For more information about Sir Richard Branson and the Virgin Group of companies, please contact Lori Levin-Hyams at or 609-897-7865.

Note to Editors: Photos available upon request.


Yahoo! Search Marketing
Kristen Wareham, 626-583-2869
Cell: 818-468-3184
Fleishman-Hillard PR
Heidi Gagner (broadcast), 212-453-2419
Ed Bryson (print), 214-665-1328

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