True Religion Apparel Takes Aggressive Stance on Counterfeit Clothing

LOS ANGELES--(BUSINESS WIRE)--June 23, 2005--True Religion Apparel Inc. (OTCBB: TRLG) today announced that the Company has shut down a clothing retailer in the Northeast for selling counterfeit True Religion Brand Jeans. This investigation stems from the Company's aggressive stance on the selling of counterfeit or diverted True Religion Apparel, Inc. products. The Company has enlisted the help of investigators, local police and lawyers to shut down and prosecute clothing retailers, jobbers, street vendors, importers, and online vendors that sell counterfeit True Religion Apparel, Inc. products in the U.S. and abroad.

Jeff Lubell, True Religion Apparel's President and Chief Executive Officer said, "True Religion Apparel is taking an aggressive stance to protect our trademark and other intellectual properties. Our brand is extremely important to the value of our business and we will work hard to protect it against those who infringe upon our company. It is our mission to ensure that our products are sold only by our authorized dealers and that our customers receive authentic True Religion goods of the highest quality and fit."

About True Religion Apparel Inc.

True Religion Apparel, Inc., through its wholly owned subsidiary Guru Denim, Inc. manufactures, markets, distributes and sells "True Religion Brand Jeans" in the United States, Canada, the United Kingdom, Europe, Mexico and Japan. True Religion Brand Jeans can be found in the United States at Neiman Marcus, Saks Fifth Avenue, Ron Herman, Henri Bendel, Bloomingdales, Nordstrom, Barneys and greater than 500 fashion boutique clothing stores throughout the United States and Canada. True Religion Brand Jeans can also be found at fine stores in Japan, including Isetan and Barneys Japan; in England, including Selfridges, Harrod's and Harvey Nichols; in France, including Galleries Lafayette. For more information, please go to the True Religion website at www.truereligionbrandjeans.com.