A Matter of Substance OmniMedia Unveils P2P Piracy Elimination Platform

NEW YORK--(BUSINESS WIRE)--June 20, 2005--A Matter of Substance OmniMedia (AMOS) has partnered with Intent MediaWorks to launch its "Piracy Prevention Platform" - a state of the art encryption, tracking, and distribution system, built to stop the theft of music and films through the Internet.

AMOS/INTENT announced it has developed and implemented the solution to the piracy problem; which the critical supreme-court ruling of MGM vs. Grokster pulls to the headlines - Making P2P the place where all eyes are pointed at for the future of the entertainment business.

DCIA estimates that in the time-span it took iTunes to sell 350 Million tracks, 70 Billion dollar's worth of music and film have been illegally downloaded via the peer-to-peer (P2P) networks and the WEB. Billions of dollars are unfairly stolen from artists and content creators. And yet consumers have not been presented with a compelling alternative, until now.

The new AMOS/INTENT platform encrypts music and film files, launches it into the P2P jungle attached to a sponsor-ad, essentially making the track a 'free gift' from advertiser to consumer. The same encryption can alternatively completely block the spread of the file into the P2P stream. "To address these issues and be the solution AMOS has partnered with Intent MediaWorks and employed a new consumer friendly business-model for protection and distribution for all forms of media content on the Web," said, Eytan Rockaway, AMOS Co-Founder and CEO.

By executing this new business model, AMOS/INTENT connects the proven power of ad-dollars directly into the plight of the artist, without charging the consumer: "The kids download for free (the 'price' of viewing an ad)- the artist gets paid for their song- and the advertiser hits a highly targeted demographic- so everyone goes home happy," says Ohad Maiman, AMOS Co-Founder and CEO.

AMOS/INTENT is committed to "being the solution" to piracy of music and feature films. Any and all media AMOS presses and distributes will be protected with encryption technology that will allow the content to be intentionally distributed via the Internet. This will occur by embracing the precise and limitless reach, as well as remarkable speed of online viral distribution.

"Our encryption allows us to 'sell' that content in the same place where hundreds of millions of consumers (still growing, matter of fact doubling in # each year) download illegally for free. We accurately introduce ad-dollar target-demographics to matching fan bases, we sell songs at better prices than iTunes or any other online store, we allow free previews, we provide free trailers," says Joey P, AMOS A&R and Director of Marketing.

AMOS represents the future business models of record labels and film studios. It is more cost effective, more precise with target audiences, as well as more empowering to the artists and consumers.

Being a record label and a Film/TV studio, AMOS believes that protecting an artist's creative content in the current digital world of piracy is the most important change necessary in the industry.

The music industry continues to implode and scramble to address these painful issues that have cut into billions of revenue. Everyone in the entertainment industry has been waiting for a solution to the problem of illegally traded files. AMOS/INTENT Says the solution has arrived.

This is a monumental moment in the history of entertainment. AMOS welcomes your submissions as well as inquiries regarding the new platform as well as their unique mode of distribution.

If Mr. George Lucas had consulted AMOS/INTENT a few months ago, he would have been able to harness the potential of P2P file swapping and profit - instead of having Star Wars stolen six hours after its premier.

The future is embracing the Internet intentionally rather than fighting it. And A Matter of Substance is poised to be the trailblazer in this brave new digital world.