LookSmart Debuts ''LookSmart Solutions for Publishers''; Publisher Product Set Now Includes New Content and Tools Combined with Flexibility of Implementation
The publisher platform is built on two product sets -- LookSmart SearchWISE and LookSmart AdWISE -- with several newly deployed features and tools now being offered, including the LookSmart AdCenter, a white-labeled advertising sales and service center; SearchWISE Archive, a service that allows searches of previously unaccessible archives of a publisher's content, and the recently announced Furl for Publishers, LookSmart's online bookmarking system.
“The question publishers are asking themselves is 'how do I increase audience consumption and develop more direct relationships with advertisers of all sizes while continuing to tap other ad networks and sales forces?'”
"The question publishers are asking themselves is 'how do I increase audience consumption and develop more direct relationships with advertisers of all sizes while continuing to tap other ad networks and sales forces?'" said David B. Hills, President and CEO of LookSmart. "We're saying there's more than one way to slice the pie. Publishers can maintain relationships that bring them revenue, but they'd be leaving something on the table if they didn't work independently to raise audience consumption and visits, as well as increase the number of direct advertiser relationships."
LookSmart SearchWISE is intended for audience development, improving the user's search experience and increasing usage and visits, by tapping into rich content sources based on what is essential to a publisher's audience.
-- SearchWISE Archive (NEW) -- search of a publisher's own archived content
-- Furl for Publishers (NEW) -- drives repeat and new traffic with saving and sharing
-- SearchWISE Web -- general web search capabilities filtered for porn, hate or other offensive content. Constant updates from the fastest moving parts of the Web deliver relevant search results for current events.
-- SearchWISE Select -- editorially compiled library of the vertical Web content selected to specifically appeal to a publisher's audience.
In addition, LookSmart AdWISE increases revenue by allowing publishers to own advertiser relationships and maximize yield rather than limiting the publisher to the role of a network affiliate.
-- LookSmart AdCenter (NEW) -- a complete, hosted advertiser center that increases a publisher's advertiser base and corresponding spend. AdCenter allows publishers to own ad relationships and set prices.
-- AdWISE Listings -- paid listings displayed in sponsored search results that maximize revenue from search and augments existing efforts.
-- AdWISE Inclusion -- paid links integrated into the main body of search results to drive additional revenue.
Platform elements can be packaged or individually implemented depending on the needs of the individual publisher, and their advertisers and audiences.
According to a recent study by Hitwise, a competitive intelligence service: 26.2 percent of all visits to Web sites in its "News & Media -- Print" category originated from another news site (both print and non-print affiliated).
LookSmart is an online media and technology company that provides relevant content, advertising and technology solutions for advertisers and publishers of all sizes. LookSmart's distribution network is designed to maximize advertiser ROI via owned and operated properties, carefully chosen and monitored syndicated publishers, and search engine partners. The company's owned and operated vertical search sites and web tools offer consumers essential search results and a more personalized web experience. Distribution partners include Lycos, CNET, InfoSpace (Excite, MetaCrawler, Webcrawler), Cox Interactive, Apple's Sherlock, and U.C. Berkeley. LookSmart is based in San Francisco, California. For more information on LookSmart, visit http://www.looksmart.com or call 415-348-7500.
LookSmart and Furl are registered trademarks of LookSmart Ltd, Inc.