The 30th Anniversary One Show Honors 2005 Pencil Winners; Honda's ''Grrr'' TV Ad Named One Show ''Best in Show''; Burger King Named One Show Interactive ''Client of the Year''; Subservient Chicken Wins One Show Interactive ''Best in Show''
|The One Club Awards Advertising's Best in Print, Television, Radio, Design and Interactive Campaigns|
“This campaign has been a boost for Burger King. It really shows that good creative is good for business, and that's what The One Club believes.”
The One Show, the advertising industry's most prestigious awards ceremony, announced the winners of Gold, Silver and Bronze Pencils this evening, May 11th at Jazz at Lincoln Center in the Time Warner Center. The One Show awards produced by The One Club, a not-for-profit organization, celebrated its 30th anniversary before an audience of more than 800 industry professionals. The competition has expanded to include One Show Interactive and One Show Design, integrating all disciplines within the advertising industry.
At the One Show, the agencies receiving the most number of awards were: the TBWA network with 14 Pencils; Ogilvy & Mather Worldwide with nine; and DDB Worldwide with eight Pencils. One Show Interactive awarded 12 Pencils to Crispin Porter + Bogusky for clients such as Burger King, MINI and Virgin Atlantic Airways. The Ogilvy network had four Pencils in One Show Interactive. Goodby, Silverstein & Partners was awarded four Pencils for clients including Hewlett-Packard and Saturn.
For the first time in the 30-year history of the One Show, a Gold-winning entry from the Middle East took top honors. Tonic Communications, based in Dubai, United Arab Emirates, was lauded for its print spread for Sony, entitled "Paperclip."
The contenders in all competitions were selected from a record-breaking 17,000 entries from 57 countries around the world.
One Show Highlights
Top honors for "Best in Show" went to Wieden + Kennedy London for its Honda "Grrr" spot. The television commercial introduced Honda Motor's new diesel engine with sophisticated animation, original music and lyrics.
"The Wieden + Kennedy London commercial for Honda is a groundbreaking introduction for a new diesel engine," said Mary Warlick, Executive Director of The One Club. "The concept of 'Hate Something, Change Something' is presented with spectacular animation, fresh, new music and brilliantly drafted copy. It truly was 'Best in Show'."
Other noteworthy multiple One Show winners include: Crispin Porter + Bogusky and Springer & Jacoby, each with seven Pencils; and Fallon Worldwide, which won five Pencils.
The top Pencil winners at this year's One Show including One Show Design (in a breakdown by office) include:
TBWA: 14 Total (3 Gold, 5 Silver, 6 Bronze)
Singapore (2 Silver, 1 Bronze); San Francisco (2 Gold); Tokyo (1 Gold, 2 Bronze); Paris (1 Silver, 1 Bronze); Amsterdam (2 Bronze); Bangkok (1 Silver); London (1 Silver)
Ogilvy & Mather Worldwide: 9 Total (3 Gold, 2 Silver, 4 Bronze)
Singapore (1 Gold, 1 Silver, 1 Bronze); Frankfurt (1 Gold, 1 Bronze); Bangkok (1 Silver, 1 Bronze); London (1 Gold); New York (1 Bronze)
DDB Worldwide: 8 Total (2 Gold, 3 Silver, 3 Bronze)
Canada (1 Gold, 1 Silver, 1 Bronze); London (1 Silver, 1 Bronze); Los Angeles (1 Gold); Germany (1 Silver, 1 Bronze)
Crispin Porter + Bogusky: 7 Total (2 Gold, 4 Silver, 1 Bronze)
(with Arnold Worldwide/Boston - 1 Gold, 2 Silver, 1 Bronze); Miami (1 Gold, 2 Silver)
One Show Interactive Highlights
One Show Interactive, in its eighth year and for the first time being held simultaneously with the One Show, lauded the "Subservient Chicken" viral spot as "Best in Show." Miami-based Crispin Porter + Bogusky pulled in nine Gold, Silver and Bronze Pencils. The "Subservient Chicken" campaign, which generated buzz throughout the Internet earlier in 2004, was implemented on behalf of Burger King, earning the company the prestigious "Client of the Year." The fast food company received a total of six Pencils for their multiple interactive ad campaigns, including the important "Integrated Branding" category.
"Everyone loves the ingenuity of Subservient Chicken," noted Warlick. "This campaign has been a boost for Burger King. It really shows that good creative is good for business, and that's what The One Club believes."
The top Pencil winners at this year's One Show Interactive (in a breakdown by office) include:
Crispin Porter + Bogusky: 12 Total (4 Gold, 5 Silver, 3 Bronze)
Miami (4 Gold, 4 Silver, 1 Bronze); (with Beam Interactive/Boston - 1 Silver, 1 Bronze); (with Arnold Worldwide/Boston - 1 Bronze)
Ogilvy Interactive: 4 Total (1 Gold, 2 Silver, 1 Bronze)
Sao Paulo (1 Gold, 1 Silver, 1 Bronze); Frankfurt (1 Silver)
Goodby, Silverstein, & Partners: 4 Total (2 Silver, 2 Bronze)
San Francisco (2 Silver, 2 Bronze)
One Show Design Highlights
One Show Design, with winners announced during the One Show, enjoyed a record-breaking number of international entries. The major recipients of the night were Tokyo agencies - with Wieden + Kennedy, Tugboat, and Good Design Company all taking Gold and Silver Pencils for advertising design. New York-based MTV Networks was also honored with three Pencils for its in-house creative team's innovative design work.
***A complete list of 2005 One Show Gold, Silver and Bronze Pencil winners and finalists entries (including agency and award title) can be found as of 12:01 AM, on Thursday, May 12th at (www.oneclub.org/oneshow/pencilwinners.php). Winners and finalists will be featured in the commemorative One Show Annual, which will be released this year.
***For interviews with Mary Warlick or DVD copies of the winning advertising campaigns, please contact Tom Suiter or Diane Stefani at 212.255.8455 or firstname.lastname@example.org.