Mirage Unveils New Web-Based Design Tool; Mirage Dreamer Brings Design Ideas to Life in Real-Time

SAINT-GEORGES, Quebec--(BUSINESS WIRE)--April 4, 2005--Mirage, North America's leader in prefinished hardwood flooring, today announced the Mirage Dreamer(TM), a new Web-based personal design assistant for consumers. With the Mirage Dreamer, anyone with Internet access can view, design and simulate various flooring configurations and other room features in real-time. The Mirage Dreamer experience is available online at www.miragefloors.com.

Visitors to the Mirage Dreamer will benefit from seeing various flooring and room options prior to making purchase decisions, and can easily view a wide range of Mirage hardwood floor colors, types and styles. With the ability to show a 360-degree view of many room designs, visitors will also benefit from seeing how flooring products look "at all angles" of a desired room, providing the highest level of detail.

"The Mirage Dreamer is a dynamic tool for anyone who wants to make informed buying decisions and learn more about the impact that a particular wood flooring style, color and finish can have on the entire look of a room," said Luc Robitaille, director of marketing for Boa-Franc Inc, the parent company for Mirage prefinished hardwood floors. "We hope the Mirage Dreamer will become a trusted resource for information and inspiration for architects, designers and consumers alike."

In addition to creating a customized, personalized flooring experience, the Web-based tool provides users with product specifications, including wood species, stain color and finish, luster, length and width. Visitors may also register to receive the Mirage Dreamer online newsletter, which provides Dreamer feature updates and product information on a regular basis.

"The Mirage Dreamer encourages me and my customers to 'dream' a little and consider all of the possibilities in wood flooring design," said Patricia Gaylor, interior designer. "The product offers both a creative and constructive way to implement different flooring looks without worrying about making a financial investment in anything less than the perfect choice."

About Mirage

Mirage prefinished hardwood floors, a product of Boa-Franc Inc, are available in the largest variety of wood species, colors, grades, strip widths, and finishes on the market. With total consistency in grade, width, thickness, and coloring, Mirage collections are smooth, uniform, easy to install and beautiful beyond compare. For product information, or to find a list of local Mirage dealers, please visit www.miragefloors.com or call 800-463-1303.

Headquartered in Quebec, Boa-Franc Inc has been a North American leader in the manufacturing of superior quality, prefinished hardwood flooring since 1979. ISO 9001-certified and dedicated to the environment, the company is committed to creating top quality products and supporting the sustainable development of the world's lumber and material resources. For more information about Boa-Franc Inc, please visit www.boa-franc.com.