The Apprentice's Danny Kastner Contemplates Selling 'Air' at Digital Marketing Conference and Expo

NEW YORK--(BUSINESS WIRE)--March 29, 2005--Danny Kastner, founder/CEO of POPstick and recent candidate on NBC's "The Apprentice," is a featured speaker at the new Digital Marketing Conference & Expo being held April 19-20, 2005 at the Metropolitan Pavilion in New York City.

Mr. Kastner's presentation, "Selling Air: A Real-time 'Mocumentary,'" will present a cohesive e-marketing strategy for fictitious client SkyAwry Inc. in its effort to sell its newly-patented innovation: air! Much like "The Apprentice," this lively session will start off with a bang when a SkyAwry marketing project manager is accused of incompetence, resulting in her firing in the company boardroom. Mr. Kastner will then engage the audience to help develop a fresh cutting edge approach- using the latest in digital technology- to bring the vaporous product to market. To ensure all perspectives are covered, the session will include video interviews with SkyAwry employees.

“The Attention Economy: Understanding the New Currency of Business.”

The Digital Marketing Conference and Expo (www.digitalmarketingexpo.com) will focus on the high-end tactical and strategic needs of brand marketing executives. The conference is designed to help top-level brand marketing executives at the world's largest companies respond to the increasing shift towards digital marketing and the greater percentage of corporate marketing dollars being allocated to interactive brand marketing.

"The Digital Marketing Conference & Expo is a great new opportunity for senior executives to explore how digital technology is changing the way they do business," said Danny Kastner, founder/CEO of POPstick, Inc. "My session will provide a fun and interactive way for the audience to use new technology to develop an effective online marketing plan."

POPstick is a Boston-based company that develops interactive solutions for event, product and brand marketers. Prior to launching the company in 1998, Mr. Kastner founded two successful online media startups. He performed research at the MIT Media Lab and served on the faculty of Boston University, concentrating on music at both institutions. His creative achievements as a composer have earned him multiple awards from both BMI and ASCAP. Mr. Kastner's marketing acumen earned him a profile in the best selling book, "The Attention Economy: Understanding the New Currency of Business." He has also contributed articles to various technology, interactive and marketing publications.

Mr. Kastner will be one of many speakers featured at the conference, including keynote speeches by David Rooney, director of media for Daimler Chrysler and Joe Redling, chief marketing officer, America Online. Additional speakers include Kathy Riordan, vice president, digital marketing strategy, Kraft Foods; Carole Walker, director of e-Communications, Advertising and Strategy, Kraft Foods; Joanne Bradford, chief media revenue officer, MSN; Wenda Harris Millard, chief sales officer, Yahoo!; and Michael J. Kelly, president, AOL Media Networks.

About Digital Marketing Conference and Expo

The Digital Marketing Conference and Expo is part of VNU Expositions, which produces over 50 business-to-business trade shows and educational conferences in conjunction with VNU Business Media publications and key industry associations. VNU Expositions, Inc. is a VNU Business Media, Inc. company. VNU Business Media publishes trade magazines through VNU Business Publications, USA and is a leader in business-to-business electronic media through VNU eMedia & Information Marketing, which focuses on Internet strategies and development and e-business.