1st Ever BRATZ Celebrity Charity Auction Set to Raise Money for Tsunami Relief

LOS ANGELES--(BUSINESS WIRE)--March 24, 2005--MGA Entertainment, manufacturer of the wildly popular BRATZ(R) fashion dolls, is proud to announce the 1st ever BRATZ Celebrity Charity Auction beginning today, March 24th, 2005 at 6pm (PST) on EBAY of over 30 One-of-a-Kind Celebrity and Band signed BRATZ Fashion Dolls from the 2005 GRAMMY(R) Awards held in Los Angeles this past February. Artists and Celebrities such as The Black Eyed Peas, Jennifer Lopez & Marc Anthony, Maroon 5, Lisa Marie Presley, James Brown and Tim McGraw, to name a few, have left their famous marks in order to raise money for Save The Children: Tsunami Relief.

For more information please visit: www.bratzauctions.com

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationary and sporting goods. BRATZ was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 350 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories and so much more. This Summer, MGA and Universal Music Enterprises (UMe) team up for BRATZ ROCK ANGELZ(TM) featuring a full-length CD of original music and line of fashion dolls and accessories that will rock Girls all around the World! Please visit: www.mgae.com, www.bratzpack.com

About Save the Children

Save the Children is the leading independent organization creating real and lasting change for children in need in the United States and in more than 40 countries around the world. Save the Children is a member of the International Save the Children Alliance, comprising 27 independent, national Save the Children organizations working in more than 100 countries to ensure the well being of children. Information concerning Save the Children Federation, Inc., including financial, licensing or charitable purposes may be obtained, without cost, by writing to Save the Children Federation, Inc., Assistant Corporate Secretary, 54 Wilton Road, Westport, Connecticut 06880, or by calling 1-800-728-3843.