Forbes.Com Enhances User Experience with Launch of New Personalization Tool Named ''Attache''
Located on every page of Forbes.com, Attache empowers users to choose, organize and display the news, information, sports scores, weather, stock prices and other information they need "at a glance." Attache is 100% personalized - the user identifies all of the content as well as the color and the order of information listed. Attache also offers options on: Forbes Authors, Industry News, My Links and much more. Attache was co-developed by Future Technologies, Inc, an international technology solutions provider located in Plainfield, New Jersey.
"The Forbes.com Attache is the perfect tool for senior business decision makers who need immediate access to the information that matters most to them," said Paul Maidment, Editor of Forbes.com. "Discerning executives are now freed from daily repetitive searches, allowing them to focus solely on their business and leisure pursuits."
Among Attache's many special features is a travel function, where it can be setup to accompany the user to any corner of the Web with full functionality. The "detach" function opens Attache in a new window that always remains visible until manually closed by the user. Attache also uses many RSS feeds, thus keeping users fully informed of the world around them throughout the day.
Visitors to Forbes.com are welcomed by an introductory video inviting them on a tour of Attache that will also take them through a quick and easy set-up process. Attache is available to both PC and Mac users.
"Future Technologies is excited to lend our formidable experience and expertise to this project which offers senior business executives a critical new tool to improve their productivity and maximize their time spent online," said Asha Saxena, CEO, Future Technologies, Inc.
Sybase, Inc. will be the premier corporate sponsor of Attache. Sybase is the largest enterprise software company specializing in managing and mobilizing information from the data center to the point of action.
"We are confident users will quickly find their Attache to be an indispensable online companion," said Maidment.
About Forbes.com
Forbes.com Inc. (www.forbes.com), home page for the world's business leaders and the No. 1 business site on the Web, is among the most trusted resources for senior business executives, providing them the uncompromising commentary, concise analysis, relevant tools, community and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 1,500 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. In fact, more people get their business news on Forbes.com than any other source in the world - covering business, technology, markets, personal finance and lifestyle, with streaming video broadcasts several times a day. Voted "Best Media Website" in 2003 by the Web Marketing Association, and min's Best of the Web winner for "Editorial Excellence" in the consumer category in 2003 and 2004, Forbes.com continues to set industry standards for its innovative advertising offerings, and for its award-winning journalism.
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