PR Industry Speaks out about MTV's Power Girls; PR NEWS Editor Matthew Schwartz Available for Comment Today

--(BUSINESS WIRE)--

WHO:        PR NEWS, the public relations industry's oldest and most
            established trade publication, through its editor Matthew
            Schwartz, is speaking out about the gross
            misrepresentation of the public relations industry
            presented by MTV's new "Power Girls".

WHAT:       MTV's Power Girls, featuring Lizzie Grubman and a cast of
            eye candy, have nothing to do with the practice of public
            relations. It sends the wrong message about the PR field
            and grossly misrepresents a recently beleaguered industry
            at the worst possible time -- what with the blowback from
            the Armstrong Williams and Ketchum debacle at the U.S.
            Department of Education.

WHY:        Public relations professionals in corporations,
            non-profits, agencies, education and government play a
            vital role in helping communicate essential messages to
            critical audiences around the world. Being in the business
            takes skill, wisdom, honesty and integrity and in many
            cases, true grit - especially when trying to tell the cold
            truth to high-powered C-level executives who sometimes
            care not to hear it. And to portray PR as an endless party
            is wrong, misguided and dangerous.

WHEN:       Mr. Schwartz is available for comment today and during the
            week leading up to the March 10 premier of Power Girls.

HOW:        Contact Lindsay Gardner, 212-572-4808 or 
            lgardner@stantoncomm.com to arrange a time to speak with 
            Mr. Schwartz.