Business Wire Expands RSS Industry Feeds to 18 Industries, adds Personalized RSS Feeds for Media

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 28, 2005--Business Wire today increased the number of RSS feeds from five to 18 different industries, added RSS feeds for Multimedia and Hot Topic news, and added a personalized RSS feed capability for its Press Pass media registrants, it was announced by Laura Sturaitis, vice president of new media development.

"The RSS feed innovation that we are most proud of is that PressPass registrants can now personalize their own custom Business Wire headline feed to mirror their own specific news interests and view then view those headlines via either timed email delivery or on their RSS reader," said Sturaitis. "They can also get Hot Topics, a feed of releases from Business Wire members on key subjects in the news, and news from upcoming tradeshows, via RSS."

“They can also get Hot Topics, a feed of releases from Business Wire members on key subjects in the news, and news from upcoming tradeshows, via RSS.”

"Enabling RSS for PressPass registrants' personalized news interests creates an infinite number of possible news feeds in 13 different languages, allowing our users to get exactly the news they want when they want it" said Mark Wehrmeister, Vice President of Web Services.

In November 2004, Business Wire was the first commercial newswire to provide RSS newsfeeds in five major industry-specific sectors.

Industries covered by Business Wire include: automotive, communications, construction & property, consumer, education, energy, entertainment, government, health, manufacturing, natural resources, philanthropy, professional services, retail, sports, technology, transport and travel.

Reporters and editors can be alerted to news releases with multimedia content and get free and unrestricted use by adding "Smart News Releases: News With Multimedia" in their RSS reader. They can also get custom news views of Business Wire news releases via email or RSS by signing up at http://www.BusinessWire.com.

RSS is an acronym for Real Simple Syndication and allows news consumers to pinpoint content of personal interest from multiple online news sources, including major news organizations, weblogs, and news-oriented community web sites. RSS technology provides a centralized platform for users to gather RSS-compatible content from divergent sources based on their own individual news profile.

The news reader program refreshes the available information at regular intervals, delivering the current composite newsfeed direct to the user's desktop. The need to search individual websites for relevant news is eliminated as RSS automates the process through its advanced filtering and forwarding technology.

About Business Wire

Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers and Web-based news services throughout North America, Europe, Asia, Latin America, the Middle East and Africa, provides real-time, simultaneous access to key audiences -- the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers.

Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 24 U.S. offices, Frankfurt, London, Stockholm, Brussels, Sydney and Tokyo offices, and reciprocal offices throughout the world.