True Religion Brand Jeans Exhibits at European Fashion Events and Increases International Distribution

LOS ANGELES--(BUSINESS WIRE)--Feb. 14, 2005--True Religion Apparel, Inc. (OTCBB:TRLG) today announced the Company's participation in several exclusive European fashion shows in the beginning of 2005. The Company exhibited at the 66th PITTI IMMAGINE UOMO Exhibition in Florence, Italy on January 12-15, 2005. The PITTI is an invitation-only event and is the premier, exclusive fashion exhibition for men's fashions in Europe. The Company also exhibited at the "Bread & Butter" in Berlin, Germany on January 21-23rd. The company plans to exhibit at the prestigious White Show, a women's fashion event, in Milan, Italy on February 24-27th and at the "Tranoi" in Paris, France on March 3-6th.

The Company also announced that it has increased its international distribution with the appointment of several new country distributors.

In Italy, Torinovantuno has been selected to be the Company's exclusive distributor. Torinovantuno has offices in Milan and in Turin, Italy and a network of sales agents throughout the country. Torinovantuno represents a variety of premium denim designers including Seven for all Mankind, Joie, Parasuco as well as several premium Italian brands.

In Scandinavia, JMJ Wear has been chosen as exclusive distributor for Norway, Sweden and Denmark. JMJ Wear represents Seven for All Mankind, Dolce & Gabanna, Missoni, DKNY and Blue Cult throughout the region.

In France, ARE & WHY and Robert Dodd have been selected as exclusive distributors. ARE & WHY have two offices in France.

In Belgium and Luxembourg, Fashion Club 70 has been chosen as its distributor. Located in Antwerp, Belgium, Fashion Club 70 distributes Seven for all Mankind and other premium brands throughout the Benelux countries.

In the Middle East, the Aishti Group has been chosen for Lebanon, UAE, Saudi Arabia, Quatar and Bahrain. In addition to distributing many premium brands throughout the Middle East, the group also publishes a high-end glossy fashion magazine under the name "Aishti" and operates the premier boutique for luxury brands in Beirut.

In Mexico and Central America, Eduardo Kurian has been selected as the Company's distributor. Located in Mexico City, Mr. Kurian distributes Seven for all Mankind and Von Dutch throughout Mexico and works closely with Sears Mexico, which in Mexico sells high-end premium brands.

Additionally, the Company selected IMEXF as its distributor in Spain and Portugal and T2C as its distributor in South Africa and the southern African region. Shopaholic has been appointed as its distributor in Korea. Shopaholic operates the largest boutique for premium brands and high-end fashion in Seoul, Korea. Similarly, United Suppliers Limited, also known as the Mercury Group has been appointed as the distributor for Russia. Mercury is the premier distributor of luxury brands in Russia and also operates stores in Russia which sell high-fashion premium brands throughout Russia.

"Our participation in exclusive fashion shows abroad has increased the visibility and prestige of the True Religion brand," said Jeff Lubell, President of True Religion Apparel, Inc. "We continue to seek out strong international distributors to increase our global awareness. We have experienced strong demand for our product abroad and are taking the appropriate steps to ensure that we are distributed among the world's finest boutique and upscale department stores."

About True Religion Apparel Inc.

True Religion Apparel's offices are located at 201 East Arena Street, El Segundo, California 90245. At these offices, the Company, through its wholly owned subsidiary Guru Denim, Inc. manufactures, markets, distributes and sells "True Religion Brand Jeans" in the United States, Canada, the United Kingdom, Europe, Mexico, Korea, the Middle East and Japan. True Religion Brand Jeans can be found at Ron Herman, Henri Bendel, Bloomingdales, Nordstrom and approximately 180 fashion boutique clothing stores throughout the United States and Canada. True Religion Brand Jeans can also be found at fine stores in Japan, including Barney's Japan and in England, including Harrod's and Harvey Nichols.

Statements concerning the Company's business outlook or future economic performance, anticipated revenues, expenses or other financial items; product introductions and plans and objectives related thereto; and statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters are "forward-looking statements" as that term is defined under the Federal Securities laws. Forward-looking statements are subject to risks, uncertainties and factors include, but are not limited to, the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management, general economic conditions, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update the information in this release.