Stolichnaya Vodka Unveils First-Ever Television Marketing Campaign; Stoli Product Integration and TV Spots Launch on Spike TV

WESTPORT, Conn.--(BUSINESS WIRE)--Dec. 7, 2004--Allied Domecq Spirits, North America (NYSE:AED), a marketing-led brands business, and Stolichnaya(R) vodka, today announce the launch of the genuine Russian brand's first-ever television marketing campaign. Complimenting the recently unveiled multi-million dollar "Frozen" print advertising program, the new Stoli(R) television campaign will include product integration and commercials that will first be seen on cable network Spike TV.

Created by the New York office of Publicis Worldwide, Allied Domecq's advertising agency of record, the new television spot, called "Frozen Neighbors," depicts the effects a totally frozen apartment has on the neighbors of the surrounding flats. We see the man who lives upstairs put his feet on the floor and is surprised to find that it is coated with a layer of ice. A neighbor on the other side discovers that the contents of her bathroom cabinet are frozen solid. The man in the apartment below is shown on a stepladder, fiddling with icicles on a ceiling fixture. The spot ends by cutting to the Stoli apartment, which is completely and utterly frozen. The tag line is, "Stoli Genuine Russian Vodka: Best Chilled."

"Stoli vodka's 'Frozen' print, radio and television advertising, as well as our point-of-sale and on-premise promotions, are all crafted to deliver our core consumer proposition - that Stoli vodka is best enjoyed ice cold," said Simon Hunt, Executive Vice President, Marketing for Allied Domecq Spirits, North America. "We are able to take this idea all the way through the line, conveying a consistent message and image for the brand."

The Stoli television spot will first be seen on Spike TV's new hit reality show "The Club" beginning in December. Airing at 9 pm on Wednesdays, "The Club" follows the pressures and demands of the people behind the scenes of one of the newest nightspots in Las Vegas. The show will also feature another first for the iconic vodka brand -- television integration. In a step beyond product placement, Stoli vodka will actually be integrated into a January episode storyline, having the onscreen characters interact with the brand in a natural fashion, in a natural setting.

"The key to Allied Domecq's product integration is making it feel organic, not forcing it on the viewers, thus turning them off," said Chris Monaco, Director of Entertainment Marketing, Allied Domecq Spirits, North America. "With a brand as well-known as Stoli vodka, we want to simply reinforce our key communications points and consumer proposition. 'The Club' is a natural choice for achieving this, given its upscale, high-energy setting."

Other brands featured on "The Club" include Canadian Club(R) whisky, Courvoisier(R) cognac, Maker's Mark(R) bourbon, Sauza(R) tequila, Malibu(R) rum and WET by Beefeater(TM) gin. Allied Domecq's involvement in "The Club" was brokered by Davie-Brown in Los Angeles.

The award-winning Stoli "Frozen" print campaign depicts a series of environments -- including a music studio, a billiards room and a living room -- in which everything is frozen, except the Stoli bottle. Print ads, running in such national magazines as FHM, Maxim and Playboy, as well as out-of-home advertising will feature a "Best Chilled" stamp of authenticity, certifying Stoli vodka's genuine Russian heritage and signifying the importance of consuming Stoli vodka while it's ice cold. Radio ads will also support local advertising efforts

Stoli vodka's quality and genuine Russian heritage continue to be strong draws with consumers, as the brand has shown three consecutive years of double-digit growth. Since Allied Domecq acquired the brand in 2000, Stolichnaya vodka has experienced a 9.5% compound annual growth rate.

About Stolichnaya(R) Vodka

Stolichnaya(R) is the world's top-selling vodka brand and the second largest imported vodka in the United States. The product's unique taste results from its time-honored recipe and distillation process. Allied Domecq is the trademark owner in the U.S. for Stolichnaya, the number-one genuine Russian vodka. In addition to 80 proof Stoli(R) vodka and the newly launched Stoli Elit(TM), the popular flavored varieties include 70 proof Stoli Ohranj(TM) (orange), 70 proof Stoli Razberi(TM) (raspberry), 70 proof Stoli Vanil(TM) (vanilla), 70 proof Stoli Strasberi(TM) (strawberry). 70 proof Stoli Persik(TM) (peach), 70 proof Stoli Cranberi(TM) (cranberry) and 70 proof Stoli Citros(TM) (citrus). Also included in the product line are Stoli(R) 100 proof and Stoli(R) Gold. For more information, visit http://www.stoli.com. Stolichnaya Russian Vodka, 100% Grain Neutral Spirits, 40% alc./vol. (80 proof), Allied Domecq Spirits, USA, Westport, CT. Allied Domecq reminds consumers to "Drink Stoli Responsibly."

About Allied Domecq Spirits & Wine North America

Allied Domecq Spirits & Wine North America is a division of Allied Domecq PLC (NYSE:AED). Allied Domecq is a marketing-driven brands business that operates globally in spirits and wine and quick service restaurants. Powerful and exciting brands drive profitable growth and strong, consistent cash flows. Leading North American brands include Kahlua(R), Stolichnaya(R) Vodkas, Sauza(R) Tequilas, Beefeater(R), MALIBU(R) flavored rum, Canadian Club(R), Courvoisier(R), Maker's Mark(R), WET by Beefeater(tm), Midori(R), Hiram Walker(R) Liqueurs, Buena Vista(R), William Hill(R) Wines, Clos Du Bois(R), Brancott(R), Atlas Peak(R), Champagne Perrier Jouet(R), Champagne Mumm(R), Dunkin Donuts(R), Baskin Robbins(R) and Togo's(R) restaurants. Enjoy Allied Domecq's brands responsibly and in moderation.

Allied Domecq, North America's vision is to be the "First Choice Supplier" in the hearts and minds of its customers, consumers and employees. For further information on Allied Domecq please visit www.allieddomecqplc.com.