Sahara Media’s HONEYMAG.COM Creates Major Viral Buzz

HONEYMAG.COM’s exclusive photo shoot proves major platform for emerging talents

NEW YORK--(BUSINESS WIRE)--Sahara Media Holdings (SHHD.OB), a SOHO based Digital Media Company, received tremendous Internet pickup of their featured virtual October cover girl Solange Knowles.

“It was amazing. Honey has the best energy. I really admire, study, and respect the brilliance of fashion. The Honey team really have no resignations about putting looks together that are just fun and fearless so I was really happy with the outcome”

Solo In The City, Honeymag’s paparazzi-style fashion story, is Solange's first editorial photo shoot since the candid shots of her notorious buzz cut, hit the internet earlier this summer. Honey published the exclusive, original images on October 1st, the day after Solange appeared on The Oprah Winfrey Show.

"It was amazing. Honey has the best energy. I really admire, study, and respect the brilliance of fashion. The Honey team really have no resignations about putting looks together that are just fun and fearless so I was really happy with the outcome”, Solange Knowles commenting on the HONEYMAG.COM photo shoot.

The HONEYMAG.COM shoot can be viewed on the following:

Bossip.com
http://bossip.com/161493/solange-and-her-dome-are-making-moves/

TheYBF.com
http://theybf.com/index.php/2009/10/02/solange-gets-uber-fabulous-for-honey-magazine/

GlobalGrind.com
http://globalgrind.com/source/www.myfashionlife.com/1036837/solange-knowles-exclusive-with-honeymagcom/

CocoPerez.com
http://cocoperez.com/2009-10-02-solange-opens-up-some-honey

JustJared.com
http://justjared.buzznet.com/2009/10/02/solange-knowles-covers-honey-magazine/

ConcreteLoop.com
http://concreteloop.com/2009/10/round-the-way-solange-knowles-featured-in-honey-mag

MediaTakeOut.com
http://www.mediatakeout.com/2009/35927-finally_getting_some_shine_of_her_own_solange_and_her_short_cut_land_the_cover_of_the_new_honey_magazine.html

MicahJesse.com
http://micahjesse.com/celebrity-news/honey-magazine-solange-takes-a-dip-into-the-sweetness/

CrunkandDisorderly.com
http://www.crunktastical.net/2009/10/02/shade-zone-solange-knowles/

SandraRose.com
http://sandrarose.com/2009/10/02/solange-covers-honey-mag/

NecoleBitchie.com
http://necolebitchie.com/2009/10/02/solange-talks-hair-wale-and-oprah-in-honey-magazine

Examiner.com
http://www.examiner.com/x-10519-RB-Music-Examiner~y2009m10d4-Solange-talks-infamous-haircut-new-album-and-motherhood-in-Honey-Magazine

ImNotObsessed.com
http://www.imnotobsessed.com/2009/10/02/solange-knowles-talks-about-her-infamous-haircut-to-honey-magazine

TheLifeFiles.com
http://www.thelifefiles.com/2009/10/02/solange-knowles-honey-magazine-spread/

RapRadar.com
http://rapradar.com/2009/10/02/solange-denies-wale-romance/

“Our goal is to become the number one outlet for breaking the top talent that is relevant to our readers. Solange choosing Honeymag.com as her post Oprah medium, coupled with the tremendous web pickup of our exclusive shoot, underscores how important our platform has become for both entertainers and consumers alike,” stated Shanel Odem, HONEYMAG.COM Editor in Chief.

About Sahara Media Holdings

Sahara Media Holdings, Inc., through its subsidiary, Sahara Media, Inc., operates Honeymag.com, an online magazine, and is focused on developing innovative open platforms that can attract users, advertisers, developers and publishers. It also owns a database of approximately 4.2 million names in the 18 to 49 urban demographic. Sahara Media primarily focuses on selling advertisements from its online magazine and social network Web sites; licensing its database; and direct marketing and sponsorships. The company was founded by Philmore Anderson IV, a former music executive, in 2005 and is based in New York, New York.

Safe Harbor statements under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements regarding us and our business, financial condition, results of operations and prospects. Such forward-looking statements include those which express plans, anticipation, intent, contingency, goals, targets or future development and/or otherwise are not statements of historical fact. We have based these forward-looking statements on our current expectations and projections about future events and they are subject to risks and uncertainties known and unknown which could cause actual results and developments to differ materially from those expressed or implied in such statements. These forward-looking statements include statements about the following: general economic and business conditions, our financial condition, competition, our dependence on other companies to commercialize, manufacture and sell products using our technologies, the ability of our products to gain market acceptance and increase market share, the uncertainty of results of animal and human testing, the risk of product liability and liability for human trials, our dependence on patents and other proprietary rights, dependence on key management officials, the availability and cost of capital, the availability of qualified personnel, changes in, or the failure to comply with, governmental regulations, the failure to obtain regulatory approvals for our products and other risk factors discussed in our Securities and Exchange Commission filings. Words such as “anticipates,” “expects,” “intends,” “plans,” “predicts,” “believes,” “seeks,” “estimates,” “may,” “will,” “should,” “would,” “potential,” “continue,” and variations of these words (or negatives of these words) or similar expressions, are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections, or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various risk factors.

Contacts

Investors:
Hanover Capital Corporation
James Hock, 760-564-7400
President
jhockhanovercapcorp@yahoo.com
or
Press:
LuxeLife Media Inc
Christina M. Rice, 646-373-8634
President
Christina@LuxeLifeMedia.com

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