Marvel Super Heroes Soar into Old Navy for Back-to-School

Marvel’s 70th Anniversary, Back-To-School Promotion Includes Exclusive Collection of Merchandise Featuring Legendary Super Heroes and Limited Edition Amazing Fantasy #15 Gift with Purchase Offer

NEW YORK--(BUSINESS WIRE)--To help celebrate the 70th anniversary of its founding in 1939, Marvel Entertainment, Inc., a global character-based entertainment licensing company, has partnered with Old Navy for a back-to-school promotion launching in all stores in the U.S. and Canada in August. This exclusive 70th anniversary promotion around the back-to-school season expands on Marvel’s partnership with Old Navy, which launched with an exclusive collection of t-shirts for boys and toddler boys this spring.

“We are excited to continue our successful relationship with Old Navy and celebrate Marvel’s 70th anniversary with a leading retail brand”

The back-to-school promotion features soft-line merchandise, including t-shirts, hoodies, outerwear and other back-to-school items, with graphic designs created exclusively for Old Navy and featuring some of the most renowned Super Heroes in the Marvel Universe including Spider-Man, The Incredible Hulk, Iron Man, and the X-Men.

Additionally, Old Navy is offering a complimentary Limited Edition Amazing Fantasy #15 comic book reprint, featuring the first appearance of Spider-Man, with the purchase of a Marvel Collectabilitee t-shirt, while supplies last. Old Navy will support the promotion with a comprehensive marketing initiative, including in-store point of purchase marketing, in-store merchandise vignettes, circular and TV support as well as in-store events in select markets.

“We are excited to continue our successful relationship with Old Navy and celebrate Marvel’s 70th anniversary with a leading retail brand,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. “This partnership reinforces our overall strategy to build exclusive retail partnerships and merchandising programs that open up new channels of distribution for Marvel, enabling us to further maximize the exposure for our brands. Old Navy’s audience is a great match for the Marvel brand, and we are confident this promotion will be a hit with their customers.”

About Old Navy

Old Navy originated in 1994 and quickly became one of the world’s most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment.

United States and Canadian customers count on Old Navy to bring them what they need, and what they want. From Old Navy’s famous Item of the Week — a special item at a special price each week — to its eye-popping deals and promotions, Old Navy continues to provide fashionable clothes for the family at amazing prices.

Launched in 2000, Old Navy's online store at offers a full range of product available in stores, as well as Women's Plus, petites and tall sizes.

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit

About Marvel Entertainment, Inc.

Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit

Super Hero(es) is a co-owned registered trademark.


Jeffrey Klein/Karen Silberg

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