M Booth Joins Next Fifteen to Build Global Agency with Lexis Public Relations
NEW YORK--(BUSINESS WIRE)--Next Fifteen announced today that it has acquired New York based M Booth & Associates, a leading consumer PR consultancy in North America. M Booth is the next step in Next Fifteen’s strategy to build a global consumer agency, having recently completed the last stage in the acquisition of Lexis Public Relations, one of the top five consumer PR consultancies in the UK.
“Recessions are times when you find out which agencies have a future”
The aim is for Lexis Public Relations and M Booth to work together to create a new global consumer public relations brand. The addition of M Booth to the Next Fifteen Group will also strengthen the ability of the Group’s other agencies, which primarily service technology clients to offer a broader range of services. Furthermore, M Booth will benefit from the advanced social media skills that Next Fifteen has developed through its work with leading technology brands.
The two firms have been in talks for nearly two years. During this time M Booth and Lexis have worked on several projects together. Lexis and M Booth both share similar beliefs on the way consumer and B2B PR is evolving, in particular as digital plays a larger role in communications. Both agencies are also keen to develop a global business model that will enable them to extend the work they do for major global brands.
“Recessions are times when you find out which agencies have a future,” said Tim Dyson, CEO of Next Fifteen. “In M Booth we see an agency that has tremendous ambition and sees this economy as a chance to prove to clients the difference great PR can make to the brand and their bottom line. We saw the same in Lexis in London and as these businesses start to work together to build a global business I believe they’ll make a significant impact on the way PR is done globally.”
Margi Booth, Chief Executive of Booth, said: “This is an important step in our evolution. We have been working with global brands for many years, and are excited to partner with Lexis to build a great consumer business around the world. We also look forward to working with the other Next Fifteen agencies to add important consumer services to their portfolios.”
About M Booth
M Booth & Associates is the communications agency of choice that champions power brands. Its clients rely on the agency for brand insight and for its creative brand-building programs that match business strategy. With a staff of 65, the firm focuses on consumer products, online brands, travel/lifestyle, corporate, consumer health, and fashion/retail. M Booth recently created a “Better For You” practice that targets consumer food, beverage and health sectors. Its First Word Digital group offers a suite of digital and social media tools. For more information, visit www.mbooth.com.
About Lexis Public Relations
Lexis is one of the UK’s best-known PR consultancies, with a track record of over 15 years of advising some of the world’s most famous companies and brands. It was the first in the industry to set up a dedicated creative team and its focus on creativity remains absolute, backed up by an unequivocal commitment to results and superlative client service. Despite being a well-established and nowadays reassuringly large agency, it still feels, thinks and acts like a smaller cutting-edge boutique.
About Next Fifteen
Next Fifteen Communications Group plc is the holding company for a group of worldwide PR agencies. It owns four independent subsidiary PR agencies that operate as autonomous business (Text 100, Bite Outcast and Lexis. It also owns two research businesses (Redshift and context analytics) and has an investment in a policy communications business (463 Communications). Among them these businesses have 38 offices in 18 countries. Next Fifteen has established itself as a leader in digital public relations and its clients include global names such as IBM, Yahoo!, Microsoft, Facebook and Cisco. Over the last few years its strategy has broadened as it began seeking non-technology clients. This strategy was particularly helped by the acquisition of Lexis Public Relations.