Lane Bryant Launches Online Social Community

Leading Fashion Apparel Retailer Brings Women Together with Innovative Use of Technology

COLUMBUS, Ohio--(BUSINESS WIRE)--One of the first apparel retailers to embrace social networking and new media, Lane Bryant is launching an ambitious social community – Inside Curve - that welcomes women from all over the country to join in fun, fashion and friendship.

“Lane Bryant has one of most passionate and engaged fan bases of any retailer. Our woman loves fashion, loves color, and insists on being on trend and knowing what’s coming next. Inside Curve is her opportunity to join thousands of women who feel the same way”

As the first retailer to Twitter from the red carpet during the motion picture premiere of Mamma Mia!, Lane Bryant understands the importance of engaging its most passionate customers in conversations about the brand’s fashion and new initiatives. Lane Bryant is the first women’s apparel retailer to take advantage of this fresh marketing approach.

Although Inside Curve is their biggest leap into social networking, it isn’t a first for the resourceful Lane Bryant. They host successful Twitter and Facebook pages that allow members to follow and interact with the brand they love. Inside Curve offers even more opportunities with product reviews, design tips, style advice and more. Members enjoy up-to-the minute insight on style, trends and behind-the-scenes features. Exclusive member savings and promotions are added bonuses.

Fresh from winning two PRism awards, awarded by the Public Relations Society of America for the creative use of social media, Lane Bryant will utilize Inside Curve by listening to members, asking questions and interpreting feedback to improve their customer experience and relationship with the brand.

“Lane Bryant has one of most passionate and engaged fan bases of any retailer. Our woman loves fashion, loves color, and insists on being on trend and knowing what’s coming next. Inside Curve is her opportunity to join thousands of women who feel the same way,” says Jay Dunn, Vice President, Marketing.

“In addition, Inside Curve is the prototype of customer engagement, using new media and social networking to bring a voice and personality to our brand. It’s fun. It’s fresh. It’s as creative as the fashion we design. It’s the way all retailers will eventually communicate and interact with their most enthusiastic customers,” says Dunn.

Inside Curve is easily accessible through the Lane Bryant website: lanebryant.com.

About Lane Bryant –With nearly 800 stores, Lane Bryant is the nation's leading women’s specialty apparel retailer, providing stylish, and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and intimate apparel. Lane Bryant is a subsidiary of Charming Shoppes, Inc. Please visit lanebryant.com for store locations and the latest fashion trend information.

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Contacts

For Lane Bryant
Kristyn Wilson, 614-932-9950
kwilson@mediasourcetv.com

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