Research and Markets: An Essential Report on Oral Hygiene in Western Europe to 2012

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ff6ddc/oral_hygiene_in_we) has announced the addition of the "Oral hygiene in Western Europe to 2012" report to their offering.

This databook is a detailed information resource covering all the key data points on Oral hygiene in Western Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 17 countries covered within the Western Europe region.

Scope

• Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care
• Provides market value, volume, expenditure and consumption data by market, category and segment

Highlights of this title

• The Western Europe Oral hygiene market covering 17 countries, increased between 2002-2007, growing at an average annual rate of 2.2%.
• The leading company in the market in 2007 was Colgate-Palmolive Company. The second-largest player was GlaxoSmithKline Plc with Procter & Gamble Company, The in third place.

Key reasons to purchase this title

• Discover the major quantitative trends affecting the Oral hygiene markets
• Understand consumers consumption and expenditure patterns for the 17 countries covered
• Understand the future direction of the market with reliable historical data and full five year forecasting

Key Topics Covered:

EXECUTIVE SUMMARY

INTRODUCTION

OVERVIEW

WESTERN EUROPE ORAL HYGIENE - MARKET OVERVIEW

• Value Analysis, 2002-2012
• Volume Analysis, 2002-2012
• Company Share Analysis
• Distribution Analysis

LEADING COMPANY PROFILES

• Colgate-Palmolive Company
• GlaxoSmithKline Plc

CATEGORY ANALYSIS - DENTAL FLOSS

• Value Analysis, 2002-2012
• Volume Analysis, 2002-2012
• Company Share Analysis
• Distribution Analysis

CATEGORY ANALYSIS - DENTURE CARE

• Value Analysis, 2002-2012
• Volume Analysis, 2002-2012
• Company Share Analysis
• Distribution Analysis

CATEGORY ANALYSIS - MOUTHWASH

• Value Analysis, 2002-2012
• Volume Analysis, 2002-2012
• Company Share Analysis
• Distribution Analysis

CATEGORY ANALYSIS - TOOTHBRUSHES

• Value Analysis, 2002-2012
• Volume Analysis, 2002-2012
• Company Share Analysis
• Distribution Analysis

CATEGORY ANALYSIS - TOOTHPASTE

• Value Analysis, 2002-2012
• Volume Analysis, 2002-2012
• Company Share Analysis
• Distribution Analysis

RESEARCH METHODOLOGY

APPENDIX

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Source: Datamonitor