TheFind Announces It Will Include Major Trust Certifications Within Its Search Results

VeriSign, buySAFE, Trust Guard and Other Trust Seals To Help Shoppers Make Informed Choices Upfront

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--TheFind, the leading vertical search engine for shopping, today announced that it is partnering with major online trust certification companies including VeriSign, buySAFE, ControlScan and Trust Guard to display seals alongside certified stores within TheFind’s search results.

“Gaining the trust of online shoppers is vital for the success of e-commerce. TheFind is providing a great benefit to VeriSign Secured merchants and their customers by making the VeriSign Secured Seal an integral part of the search experience.”

Starting next week these familiar trust marks will enable shoppers to evaluate every online store right upfront within search results, helping them to make decisions about where to buy based on more than just a product and its price. A 2009 consumer research study conducted by Javelin Strategy & Research for eBillme and First Guard determined that only 61% of consumers with internet access agreed that the Internet is safe enough for making online purchases. TheFind is the first search engine to address this concern directly by incorporating major security, business and privacy seals into its search results, fostering consumer confidence as they are shopping.

“As the Web’s most trusted security provider, VeriSign is pleased to provide TheFind’s fast-growing audience with the security and peace-of-mind that comes from seeing the VeriSign Secured™ Seal within search results,” said Fran Rosch, senior vice-president of Authentication Products at VeriSign. “Gaining the trust of online shoppers is vital for the success of e-commerce. TheFind is providing a great benefit to VeriSign Secured merchants and their customers by making the VeriSign Secured Seal an integral part of the search experience.”

“TheFind’s mission is to help every shopper find exactly what they want to buy, and where to buy it. To do this well means we must provide consumers with all of the relevant information they need to make buying decisions quickly and easily”, said Siva Kumar, CEO and co-founder of TheFind. “Informing shoppers about each store’s certifications – whether it’s SSL, privacy, PCI scanning or business reputation – empowers them to shop with greater confidence at stores that are new to them. As a result, people can take better advantage of the complete set of store options, product choices, and coupons that are displayed to them when searching on TheFind.”

Shoppers who search on TheFind are increasingly embracing the comprehensive set of choices they have available to them. Last month alone, 12 million shoppers searching on TheFind visited more than 90,000 different online stores after clicking out from search results.

“Established trust certifications have proven that they can increase site conversion rates by consistently addressing the very real concerns of today’s online shoppers,” said Ron Levi, TheFind’s VP of Product. “By making every store’s trustmarks visible upfront within TheFind’s search results, TheFind hopes to continue that trend, fostering trust between consumers and retailers, and driving even more highly qualified traffic to the widening array of certified online stores.”

Visit us and our partners at the Internet Retailer Conference in Boston, June 15-18:

  • TheFind, booth # 422
  • VeriSign, booth #1043
  • buySAFE booth # 1031

About TheFind

TheFind is the leading vertical search engine for shopping that makes every product from every store, including sales, coupons and discounts, instantaneously accessible to consumers. TheFind crawls the entire Web and with its patented search technology helps shoppers discover everything that online shopping, local shopping, and now, green shopping have to offer, so that they can quickly find the lowest price, the best deal, or that hard-to-find item. Over 350 million products from more than 500,000 stores and online sellers are currently universally accessible through, TheFind Mobile, and TheFind iPhone App, making TheFind the leading source for comprehensive product information in the US. TheFind also owns and operates fashion-centric, shopping blog aggregation site TheFind Buzz, and powers shopping search for top e-commerce sites. Recently, TheFind announced TheFind100, a list of the top specialty stores in 16 different shopping categories. TheFind Inc. is headquartered in Mountain View, Calif., and backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.

Photos/Multimedia Gallery Available:


Arora PR for TheFind
Shaila Arora, 310-749-5006
Thom Brodeur, 310-749-5006

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