AmericanAirlines Arena Creates Times Square South with Unveiling of Three-Story High MiamiMediaMesh

MIAMI--(BUSINESS WIRE)--A2aMEDIA and AmericanAirlines Arena.

“MiamiMediaMesh is a transforming advertising and promotional platform never before seen in the Miami community. MiamiMediaMesh will be a centerpiece for our city, serving as an innovative and bold advertising stage and event marquee, and giving Miami its own version of Times Square.”

News Facts

The AmericanAirlines Arena has unveiled MiamiMediaMesh at AmericanAirlines Arena, a first-of-its-kind 3,400 square foot, energy-efficient digital media façade.

• Largest digital LED display in the Southeast
• Facing high-traffic Biscayne Boulevard, the digital media facade will be visible to:
  
  • 1.4 million visitors to AmericanAirlines Arena annually
  • 3.8 million cruise passengers visiting the Port each year
  • 65,000 cars on Biscayne Boulevard daily
• MiamiMediaMesh provides a platform for official sponsors of the Miami HEAT and AmericanAirlines Arena to display uniquely visual campaigns.
  
  • First sponsors include: American Airlines, Assist-Card Corporation, Bacardi, Doctors Hospital Center for Orthopedics and Sports Medicine, a part of Baptist Health South Florida, Miller Lite Concert Series, Miccosukee Resort & Gaming ,RRA (Rothstein, Rosenfeldt Adler)

AA Arena worked with Boston-based A2aMEDIA to create the Mediamesh^® display. Mediamesh is a high-grade architectural woven stainless steel mesh that is embedded with linear tubes filled with LED nodes that provide “pixels” for displaying high-resolution digital imagery. Unique benefits of Mediamesh include:

• Combines architectural aesthetics with a powerful digital media platform
• Up to 70 percent transparent views from within the building looking out are unobstructed
• Uses just one-sixth the electricity of conventional LED boards; requires no external cooling, and provides passive solar gain
• Very flexible and can secure to any shape building or structure, including glass and round buildings
• Incredibly durable and can withstand extreme heat and cold and hurricane-force winds
• Displays cinematic quality images in high pixel resolution; any content displayable on a computer screen can be displayed on a Mediamesh screen

A2aMedia is the first company to bring Mediamesh technology to stadiums, casinos, convention centers, parking garages and many more large scale structures in the U.S. and Canada

• A2aMEDIA licenses the patent-pending Mediamesh technology from the two German companies that designed and manufacture the product, ag4 and GKD.
• The company is also working to develop a national network of transparent, energy-efficient Mediamesh displays to serve as unique advertising platforms.

In honor of the unveiling, the AmericanAirlines Arena has made the new MiamiMediaMesh interactive by opening it to the local community as a message board.

• Residents and visitors are invited to send messages and well wishes or answer the traditional “What are you doing?” via Twitter.
• Selected messages will be randomly displayed throughout the day.
• To participate, send Tweets to @MiamiMediaMesh or traditional emails to MiamiMediaMesh@heat.com.

Supporting Quotes

“MiamiMediaMesh is a transforming advertising and promotional platform never before seen in the Miami community. MiamiMediaMesh will be a centerpiece for our city, serving as an innovative and bold advertising stage and event marquee, and giving Miami its own version of Times Square.”

-- Eric Woolworth, President of Business Operations for The HEAT Group

“We are thrilled to have a prominent landmark building like the AmericanAirlines Arena as our first-ever entertainment venue installation. The application of this unique technology will transform the already remarkable venue into an icon of architectural and digital media harmony. The Arena’s application of the Mediamesh façade to engage and interact with the local community is not only progressive, but evidence of their commitment to employing cutting-edge technology in order to continue to serve as a premier South Florida destination.”

--Andrew Melton, President of A2aMEDIA.

"We are really excited about this part of our alliance with the Miami HEAT and the AmericanAirlines Arena because the MiamiMediaMesh allows us to reach so many people in the heart of Miami with the Miller Lite message. This is a unique way for us to touch our consumers and are delighted to be part of this cutting edge technology."

--Yaidi Clery, Field Marketing Manager, MillerCoors

About A2aMEDIA and Mediamesh^®

Boston-based A2aMEDIA, Inc. is a next-generation media company that designs, installs and operates large-scale outdoor LED displays as transparent building facades that use just one-sixth the electricity of conventional LED boards, require no external cooling and provide passive solar gain. A2aMEDIA has applied Mediamesh^® technology — a high-grade architectural material made of woven stainless steel mesh — to digital LED displays, creating a unique surface for exhibiting digital images.

About AmericanAirlines Arena

Since its opening on December 31, 1999, the 19,600-seat AmericanAirlines Arena has hosted such diverse musical superstars as U2, Madonna, Cher, Gloria Estefan, Andrea Bocelli, Luis Miguel, the Rolling Stones, Bruce Springsteen and the E Street Band, Usher, Marc Anthony, Phish, Shakira and Paul McCartney. The Arena has become South Florida’s number one entertainment destination with championship events in boxing, wrestling and gymnastics as well as rodeos and family shows such as the Harlem Globetrotters, Disney On Ice, Ringling Bros. and Barnum & Bailey Circus, The Wiggles and WWE.

Supporting Resources

For more information on A2aMEDIA

For further details on the MiamiMediaMesh

Tags/Keywords: AmericanAirlines Arena, AA Arena, Miami HEAT, The HEAT Group, A2aMEDIA, Mediamesh, ag4, GKD, MiamiMediaMesh, digital media, digital display, media façade, outdoor advertising, sponsorship opportunities, interactive media, interactive technologies

Sales Contacts

The Miami HEAT / AmericanAirlines Arena Corporate Sales Division is the primary sales agent for MiamiMediaMesh. Potential sponsors interested in learning more about MiamiMediaMesh should contact Stephen Weber, Executive Vice President of Corporate Sales at 786.777.4203 or sweber@heat.com or MiamiMediaMesh@HEAT.com.

If you are interested in learning more about A2aMEDIA and the Mediamesh Technology, please contact Brian Schuvart, Senior Vice President of Sales & Marketing at bschuvart@a2amedia.com or 617.620.8137.

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