T-Mobile USA Announces New 3G-Enabled Sidekick LX™
Iconic messaging device adds built-in support for top social networking sites, GPS and enhanced video capabilities; Web-only pre-sale starts today for T-Mobile customers
BELLEVUE, Wash.--(BUSINESS WIRE)--T-Mobile USA, Inc. today announced the newest T-Mobile® Sidekick LX™, featuring 3G for faster data speeds and enhanced mobile access to popular social media sites. The Sidekick LX, which is available for pre-order starting today via a Web-only pre-sale for existing T-Mobile customers at www.sidekick.com, also provides improved video capabilities as well as GPS-enabled Live Search. In addition to the new features, the Sidekick LX boasts its iconic swivel design in two new colors — orchid and carbon — and features the sharpest screen and thinnest profile ever delivered on a Sidekick®.
“Our Sidekick customers are going to be blown away by the new features this device is offering, which is why it’s so exciting to give them the exclusive opportunity to get it before anyone else”
“Our Sidekick customers are going to be blown away by the new features this device is offering, which is why it’s so exciting to give them the exclusive opportunity to get it before anyone else,” said Denny Marie Post, chief marketing officer, T-Mobile USA, Inc. “Today’s Sidekick customers are avid communicators, with three out of four accessing social networking sites on their device at least once per week. The real-time notifications, tied with 3G speeds and GPS, will provide customers with the best experience of any Sidekick before, and we expect it will exceed their expectations.”
The “Communities” section of the Sidekick will provide one-click access to the most popular social networking sites, bringing Facebook, MySpace and Twitter directly to the customer via customized applications that update automatically and put notifications directly on the Sidekick home screen. GPS-enabled Live Search lets Sidekick LX customers map their current location and search for a nearby coffee shop or café, share favorite spots with friends via integration with Sidekick’s messaging capabilities, or view additional search tabs to quickly check real time traffic, gas prices or movie showtimes.
The new Sidekick LX also delivers an improved multimedia experience with a 3.2 megapixel camera and enhanced video capabilities that make it easy for users to record and share pictures and videos on popular social networking sites. Support for audio and video streaming lets users view and listen to their favorite online content from sites like YouTube. And with the sharpest screen to-date for a Sidekick, watching streaming videos on the Sidekick LX is easy on the eyes.
This next-generation T-Mobile Sidekick LX maintains the popular features that define the Sidekick family including the intuitive user interface — now with a built-in self-help application, the iconic swivel screen and a full QWERTY keyboard. The new LX will catch eyes from across the room with energetic mood lights running horizontally across the top of the screen so customers can be made aware of messages as they come in. The new device also provides personalization options including the ability to record your own ringtone or receive and save them via e-mail.
T-Mobile Sidekick LX features include:
The Sidekick LX is available for purchase to existing T-Mobile customers beginning April 17, through a Web-only pre-sale at www.sidekick.com. The new device will be available for all on May 13 at select T-Mobile retail stores and online at www.t-mobile.com. For more information on the T-Mobile Sidekick LX and the special pre-sale, please visit www.sidekick.com.
Note: For images about T-Mobile USA products, please log onto www.thenewsmarket.com/t-mobile.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG’s Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world’s leading companies in mobile communications. By the end of 2008, 128 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 32.8 million by T-Mobile USA — all via a common technology platform based on GSM, the world’s most widely used digital wireless standard. T-Mobile’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.