Sports Franchise, Pay-Per-View Broadcasters Turn To BayTSP To Counter Piracy, Monetize Streaming Video Content

LOS GATOS, Calif.--(BUSINESS WIRE)--One global sports franchise and two of the largest pay-per-view event promoters in the world have signed with BayTSP to protect and monetize broadcasts valued at more than $5 billion annually, the company announced today.

“A growing number of unauthorized steams are in high definition, offering the same quality as the official streams”

“Since 2006 we’ve seen a steady increase in piracy of sports broadcasts and pay-per-view events, primarily as a result of video streaming technology becoming easier to use,” said BayTSP CEO Mark Ishikawa. “Since broadcasters make the majority of their money from the initial broadcast, they understand the impact that signal theft can have on the bottom line.”

BayTSP’s Content Authentication Platform (CAP) processes live feeds in real time, generating digital fingerprints that the system uses to monitor video hosting sites, cyber-lockers and video streaming sites for unauthorized video clips or live streams. When unauthorized clips or streams are found, CAP can automatically send takedown notices to the service provider and have the content removed or shut down.

“Pay-per-view broadcasters were some of the first to see the value of Internet streaming technology as a revenue source beyond television,” Ishikawa said. “But it only works if viewers subscribe to the event or view it via the authorized sites, which usually include event-related promotions.”

BayTSP’s clients include one of the world’s biggest sports franchises, which uses CAP to monitor for highlights clips posted by fans on video hosting sites like YouTube, DailyMotion and Yahoo Video. A major pay-per-view promoter uses CAP to monitor for unauthorized live video streams, which fans often announce in discussion forums.

“A growing number of unauthorized steams are in high definition, offering the same quality as the official streams,” Ishikawa said. “As streaming technology becomes cheaper and easier to use, broadcasters run the risk of losing a larger share of their audiences unless they meet this challenge head on.”

Fifteen companies, including major motion picture studios, broadcasters, sports leagues, music labels and independent artists are using CAP to manage where their content appears online and gather business intelligence to drive their Internet monetization strategies.

CAP uses best of breed content identification technologies to identify the exact content of video clips, allowing advertisers to deliver context specific promotions that appear alongside or as part of video clips.

CAP leverages BayTSP’s decade of experience in online intellectual property monitoring and enforcement for movie studios, record labels, software and videogame developers and the publishing industry.

About BayTSP

BayTSP, founded in 1999, provides online copyright monitoring, enforcement, measurement and monetization services for the entertainment industry, software and videogame makers and the publishing industry. The company has its headquarters in Los Gatos, California. For more information, contact (408) 341-2300 or visit www.baytsp.com .