BlackArrow Extends Executive Team with New President, Nick Troiano

Executive Appointment to Accelerate Market Adoption of Advanced Advertising Technology for New Television Platforms; Company Also Adds New Sales VP, Keith Kryszczun

SAN MATEO, Calif.--(BUSINESS WIRE)--BlackArrow, the provider of advanced advertising technology for new television platforms, today announced Nick Troiano has joined BlackArrow as company president. Troiano augments the BlackArrow executive team with proven management and business expertise in the digital media, advertising and video technology industries. With Troiano’s extensive understanding of the video marketplace, he will play a key role in accelerating market adoption of BlackArrow’s advanced advertising technology. The company also announced that Keith Kryszczun is now serving as vice president, sales.

“As consumers continue to embrace new consumption paradigms for TV content, providing an integrated advertising solution for publishers, marketers, agencies and distributors has never been more important”

“This is an exciting time for BlackArrow, as our advanced advertising system is increasingly viewed as a ‘must-have’ technology for new TV platforms including, in the near-term, both dynamic VOD and Internet TV. The addition of two exceptionally talented professionals to our leadership and sales teams only serves to underscore this,” said Dean Denhart, CEO, BlackArrow. “As company president, Troiano melds critical business acumen with a proven track record of success and revenue expansion in the video industry.”

As president, Troiano will be responsible for all go-to-market and revenue activities including the company’s sales, business development and marketing activities. “As consumers continue to embrace new consumption paradigms for TV content, providing an integrated advertising solution for publishers, marketers, agencies and distributors has never been more important,” said Troiano. “I am extremely excited to join the BlackArrow team which has developed a unique solution for addressable advertising across new TV platforms – one that I believe will provide the foundation for the media industry’s evolution.”

Previously, Troiano was vice president of business development within the U.S. Partnership Group at Yahoo!, where he led a business development team responsible for cross-platform technology and ad sales partnerships with media customers. Prior to Yahoo!, Troiano was senior vice president of sales and business development for Maven Networks (acquired by Yahoo! in February 2008), where he was responsible for all worldwide revenue-generation programs and strategic partnerships. Prior to Maven, Troiano served as executive vice president of business development at ClearStory Systems, president of WebWare Corp (acquired by ClearStory) and was a principal at SCP Private Equity Partners, where he led investments in media and communications and served on the boards of a number of SCP’s portfolio companies. Troiano holds a B.A in Political Science from Davidson College and an M.B.A. from the Wharton School at the University of Pennsylvania. He will join the New York City office of BlackArrow.

As vice president of sales, Keith Kryszczun will focus on the sale of BlackArrow’s multiplatform advanced advertising solutions to content providers and premium digital video publishers. Prior to joining BlackArrow, Kryszczun was director of sales, video platforms, for Maven Networks (a wholly owned subsidiary of Yahoo! Inc.), and before Maven Networks, Kryszczun held various sales and operations positions at Oracle Corporation and Opsware Inc., a pioneering company in data center automation software that was acquired by Hewlett-Packard.

About BlackArrow, Inc.

BlackArrow is the independent provider of advanced advertising technology for new television platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling media companies and distributors to maximize advertising revenues, and enhancing advertisers’ ability to reach target audiences. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company has offices in New York City and San Mateo, Calif. http://www.blackarrow.tv

BlackArrow is a trademark of BlackArrow, Inc.

Contacts

Media:
BlackArrow
Thérèse Bruno, 650-376-8486
senior director, marketing
pr@blackarrow.tv

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