SmartFurniture.com Debuts New Home Office Chair Design Technology to Coincide with Launch of the Herman Miller Embody Chair
SmartFurniture.com Launches Groundbreaking Web Design Tool "3 Minute Embody" Feature Empowering Customers to Design Their Own Custom Herman Miller Embody Chair
CHATTANOOGA, Tenn.--(BUSINESS WIRE)--SmartFurniture.com announced today the launch of the "3 Minute Embody®", a groundbreaking online feature that empowers customers to design and order their own custom Herman Miller (NSDQ: MLHR) Embody Chair in 3 minutes at http://www.smartfurniture.com/embody.
“The release of our online '3-Minute Embody' goes straight to what makes SmartFurniture.com different: Design on Demand, which allows SmartFurniture.com to bring custom design to a whole new market-- everyone.”
The launch of the 3 Minute Embody coincides with the global retail launch of the Herman Miller Embody Chair on March 2 to select retailers including SmartFurniture.com. This revolutionary design in office chairs took nearly seven years for Herman Miller to develop. The Herman Miller Embody Chair incorporates the research of dozens of physicians, ergonomic, biomechanical, vision, and physical therapy experts who assisted internationally renowned designers Jeff Weber and the late Bill Stumpf in the development of the first ever "health-positive chair".
"The Herman Miller Embody Chair is a remarkable innovation. We are pleased to introduce our new Smart Designer "3-Minute" technology simultaneously with the retail launch of the Embody Chair," said T. J. Gentle, President and CEO of SmartFurniture.com. "When Herman Miller first told us about the Embody Chair months ago, we immediately saw the opportunity to adapt our Smart Designer technology in a way that would empower our customers to design an Embody Chair on the web quickly and easily. We've kept it simple and fast, allowing anyone to design and order on the spot."
"The Embody Chair offers groundbreaking features and utterly unique benefits in comfort and health, and SmartFurniture.com is proud to make it even more accessible to customers," added Stephen Culp, Smart Furniture Founder and Chairman. "The release of our online '3-Minute Embody' goes straight to what makes SmartFurniture.com different: Design on Demand, which allows SmartFurniture.com to bring custom design to a whole new market-- everyone."
The company also announced they will be launching an increasing array of custom-design features on the web in 2009, including home office furniture design tools, office chair and desk space planning tools. "As a leader in Design on Demand, SmartFurniture.com leverages the expertise of its team and its proprietary products and technology, and adopts world-class standards established by Google Sketchup (Nasdaq: GOOG) and Google 3D Warehouse," Culp added. More details will be available in the coming months, and consumers and businesses should visit http://www.SmartFurniture.com for the latest offerings, including the introduction of the "3-Minute Aeron," a design tool for the office chair icon Aeron Chair at http://www.smartfurniture.com/3minuteaeron.
Herman Miller (NSDQ: MLHR) began in 1923 as a manufacturer of traditional residential furniture, and became a leader in "modern" furniture in the 1930s and 1940s. Since then, the company has developed lasting ties with legendary industrial designers and transformed the industry. Herman Miller products are based on a belief in design as a way to solve significant problems for people. The Aeron Chair is a high-performance office chair with a full complement of adjustments and innovative suspension; for computer work, general office work, and casual or formal meetings.
Smart Furniture® brings custom design to a whole new market-- everyone. As the industry leader in “Design-on-Demand®” furniture and interiors, Smart Furniture empowers customers to transform spaces into a reflection of their own personalities and lifestyles, quickly and easily. Promoting personalization through innovative product design, smart technology, and a passion for customer service, Chattanooga-based Smart Furniture continues to earn industry-wide acclaim and dramatic customer growth. For product or showroom information, call 888-GO-SMART or visit www.SmartFurniture.com.