FASTPAK™ Makes CLIF SHOT BLOKS® Easier to Use, More Eco-Friendly

BERKELEY, Calif.--(BUSINESS WIRE)--CLIF SHOT BLOKS®, the leading sports energy chew, is going the distance to work even better for performance athletes, introducing a new package that’s more user- and planet-friendly than any of the competition.

“As athletes ourselves, we appreciate the feedback and designed our new package to meet those needs. We also care about protecting the outdoor places where we all like to play. Reducing the amount of SHOT BLOKS’ packaging is an important step in lessening our impact on the planet.”

The new CLIF SHOT BLOKS FASTPAK™ snugly wraps six SHOT BLOKS electrolyte chews in a compact stack, opens easily and enables runners, cyclists and other outdoor athletes to conveniently use just one hand to squeeze SHOT BLOKS into their mouths.

The new FASTPAK uses 33 percent less packaging material than the previous SHOT BLOKS package. The sleek new package makes it easier to carry SHOT BLOKS in bike jerseys, running shorts and backpacks, and helps the planet by minimizing waste.

New Mountain Berry CLIF SHOT BLOKS adds a delicious, naturally tart, dark berry flavor to the SHOT BLOKS line. Like all SHOT BLOKS flavors, Mountain Berry contains at least 95 percent organic ingredients and has a suggested retail price of $1.99 per FASTPAK.

The new SHOT BLOKS package and flavor are arriving on store shelves now.

“Athletes love the form, taste and effectiveness of CLIF SHOT BLOKS, but they wanted it wrapped in a package that’s easier to use during training and competition,” said Chris Randall, CLIF SHOT® brand manager. “As athletes ourselves, we appreciate the feedback and designed our new package to meet those needs. We also care about protecting the outdoor places where we all like to play. Reducing the amount of SHOT BLOKS’ packaging is an important step in lessening our impact on the planet.”

With six chews in each FASTPAK, athletes get 33 calories per chew — making it simple to customize and track caloric and electrolyte intake during long races or outings.

About Clif Bar & Company (www.clifbar.com)

Clif Bar & Company is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the organic certified CLIF® BAR energy bar, delivering nutrition for sustained energy, and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability, Clif Bar works diligently to reduce its footprint on the planet from the field to the final product.