Significant Gap Between HDTV Ownership and HD Programming Usage Among US Households Reports In-Stat
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--The number of households with an installed high-definition television (HDTV) continues to grow worldwide. However, this installed base of households is decidedly biased to two countries: the US and Japan. Further, within the US market, there is a significant gap between HDTV ownership and households utilizing HD programming, reports In-Stat (http://www.in-stat.com).
“However, only 22 million of those are HDTV households, meaning that 17 million US households with an installed HDTV set are not watching HD programming.”
The number of US HDTV households, defined as households having both an installed HD-capable TV set and also receiving and watching HD programming, increased by almost 40% in 2008. However, the growth rate could well have been much larger. “In the US, there are more than 39 million households with an installed HDTV set,” according to Mike Paxton, an In-Stat analyst. “However, only 22 million of those are HDTV households, meaning that 17 million US households with an installed HDTV set are not watching HD programming.”
Recent research by In-Stat also found the following:
The research, “Worldwide HDTV Households: 36 Million and Growing” (#IN0804055MBS), covers the worldwide market for high definition television services. It provides an analysis of:
The research also contains a forecast for worldwide HDTV households through 2012.
For more information on this research or to purchase it online, please visit:
http://www.instat.com/catalog/Ccatalogue.asp?id=288 or contact a sales representative:
The price is $2,995 (US).
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