Key Challenges and Issues facing the World Air Fresheners Market

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World Air Fresheners Market

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This report analyzes the worldwide markets for Air Fresheners in US$ Million. The major product segments analyzed are Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 212 companies including many key and niche players worldwide such as Auto Expressions, Blyth, Inc., California Scents, Car Freshener® Corporation, Henkel KgaA, Dial Corporation, Reckitt Benckiser Plc., SC Johnson & Son, Inc., Sara Lee Corporation, and The Yankee Candle Company, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

AIR FRESHENERS MCP-1703 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-2 Product Definitions and Scope of Study I-3 Sprays/Aerosols I-3 Electric Air Fresheners I-3 Gels & Candles I-4 Car Air Fresheners I-4 Other Household Air Fresheners I-4

II. EXECUTIVE SUMMARY

1. Industry Overview II-1 A Quick Primer II-1 Home Air Fresheners: All the Way from Luxury to Necessity II-2 Noteworthy Trends in Home Fragrances II-2 Scented Candles: A Market Overview II-2 Air Fresheners: Increasingly Backed by Health Claims II-3 Developed Markets Dominate Global Sales II-3 Developing Markets Hold Immense Potential II-4 Competitive Scenario II-4

Table 1: World Market for Air Care Products (2005): Percentage Market Share Breakdown of Leading Players - SC Johnson & Son Inc, Reckitt Benckiser Plc, Sara Lee Corp, Kobayashi Pharmaceutical Co. Ltd, ST Chemical Co. Ltd, Henkel KgaA, Car-Freshner Corp., Procter & Gamble Co., Alticor Inc., and Others (includes corresponding Graph/Chart) II-5 Product Design: Need of the Hour II-5 Product Innovation: The Name of the Game II-5 Consumer Lifestyles: A Popular Theme for Product Design II-6 Exotic Food Fragrances: The In Thing II-6 Powerful Marketing Tactics Boost Industry Growth II-6 Air Fresheners Replacing Traditional Cleaning Products II-7 Car Air Fresheners: Stimulating the Market II-7

2. Product Overview II-8 What are Air Fresheners? II-8 Functions of Air Fresheners II-8 Raw Materials Used for Preparing Air Fresheners II-8 Aldehydes II-8 Floral Notes II-8 Oriental Fragrance Notes II-8 Green Fragrances II-8 Herbal-Spice Fragrance Notes II-8 Disadvantages of Air Fresheners II-8 Alternatives for Air Fresheners II-10 Types of Air Fresheners II-10 Aerosols/Sprays II-10 Home Air Fresheners II-11 Car Air Fresheners II-11 Ionizers: Lead the Pack II-11 Candles II-11 Fragrant Candles Adding Scent to Life II-12 Types of Fragrance Candles II-12 Floral II-12 Vanilla II-12 Aromachology II-12 Fruit Scents II-12 Other Scents II-13 Scented Candles II-13 Potpourri II-13 History of Air Fresheners II-13 Unpleasant Indoor Air: Poses Significant Health Problems II-14 Measures to Improve Indoor Air Quality II-14 Ionizers and Ozone Generators: Masking Indoor Pollution II-15 Precautionary Measures II-15

3. Product Innovations/Introductions II-16 Reckitt Benckiser Introduces Air Wick in India II-16 Ambi Pur Unveils Allergen Reduced Air Fresheners II-16 Godrej Sara Lee Launches Lavendar Spa II-16 SportFolio Unveils ProScent Air Fresheners II-16 Reckitt Introduces Car Fresheners II-16 Valvoline Develops AroMetrics™ Auto Fragrance System II-16 Procter & Gamble Launches Febreze Noticeables™ II-17 N Ranga Rao and Sons Launches New Line of Air Care Products II-17 Fresh Products Introduces Fresh Scents™ II-17 ST Chemical Launches Air Wash Jelly Air Fresheners II-17 Procter & Gamble Launches Gel Air Fresheners II-18 Sara Lee Introduces New Ambi-Pur Products II-18 Reckitt Benckiser Launches Relaxation and Revitalization Scented Oils II-18 Procter & Gamble Launches Febreze Air Effects II-18 Balsara Home Products Launches Aerosol-based Sprays II-18 SC Johnson Launches Glade Car Scented Oil II-19 Black Forest Candles Launches Triple Scented Candles II-19 Smokin’ Tire Products Introduces Smokin’ Tire Candle II-19 SC Johnson Launches Glade 3-in-1 Air Freshener II-19 Godrej Sara Lee Launches Ambi-Pur Car Air Fresheners II-19 Dial Introduces Pure Freshness Renuzit Home Fragrance Spray II-19 SC Johnson Introduces Acti-Scents II-20

4. Recent Industry Activity II-21 Sara Lee Enters into Partnership with Henkel II-21 SC Johnson & Son to Expand Presence in the Air Fresheners Market II-21 Reckitt Benckiser Partners with Winplus II-21 SC Johnson Initiates Legal Action Against Dial Corp. II-21 Promethean Corp. to Acquire Fragrance Dynamics II-22 Titan Global Holdings Acquires USA Detergents II-22 Yankee Candle Merges with MDP II-22 Blyth Divests Home Air-Freshener Business to MVP II-22 Nano Chemical Systems Divests SeaSpray Aerosol II-23 Oust® Wins Product of the Year Award II-23 Shearer Candles to Expand Production Facility in Govan II-23 SC Johnson Wins Wheel of Retail Award II-24

5. Focus on Select Global Players II-25 Auto Expressions (USA) II-25 Blyth, Inc. (USA) II-25 California Scents (USA) II-25 Car Freshener® Corporation (USA) II-26 Henkel KgaA (Germany) II-26 Dial Corporation (USA) II-26 Reckitt Benckiser Plc. (UK) II-26 SC Johnson & Son, Inc. (USA) II-27 Sara Lee Corporation (USA) II-27 The Yankee Candle Company, Inc. (USA) II-27

6. Global Market Perspective II-28

Table 2: Global Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-28

Table 3: Global Long-term Projections for Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) II-29

Table 4: Global 10-Year Perspective for Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-30 Analysis by Product Segment II-31

Table 5: Global Recent Past, Current & Future Analysis for Sprays/Aerosols by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-31

Table 6: Global Long-term Projections for Sprays/Aerosols by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) II-32

Table 7: Global 10-Year Perspective for Sprays/Aerosols by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-33

Table 8: Global Recent Past, Current & Future Analysis for Electric Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-34

Table 9: Global Long-term Projections for Electric Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) II-35

Table 10: Global 10-Year Perspective for Electric Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-36

Table 11: Global Recent Past, Current & Future Analysis for Gels & Candles by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-37

Table 12: Global Long-term Projections for Gels & Candles by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) II-38

Table 13: Global 10-Year Perspective for Gels & Candles by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-39

Table 14: Global Recent Past, Current & Future Analysis for Car Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-40

Table 15: Global Long-term Projections for Car Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) II-41

Table 16: Global 10-Year Perspective for Car Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-42

Table 17: Global Recent Past, Current & Future Analysis for Other Household Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-43

Table 18: Global Long-term Projections for Other Household Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) II-44

Table 19: Global 10-Year Perspective for Other Household Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-45

III. MARKET

1. The United States III-1 A.Market Analysis III-1 Current & Future Analysis III-1 Market Overview III-1 Home Fragrances Market: An Overview III-1 Flavors and Fragrance III-2 Top Five Brands in the US Air Fresheners Market in 2005 III-2

Table 20: Home Fragrances Market in the US (2004-2006): Percentage Breakdown of Value Sales by Product Category - Candles, Diffusers, Room Sways, Potpourri, and Others (includes corresponding Graph/Chart) III-3 Changing Lifestyles: The Primary Growth Driver III-3 Candles Market III-3 Aerosols Market III-4 Product Innovations in the US Air Fresheners Market III-4 Recent Product Innovations in the US Home Air Fresheners Market III-4 Recent Product Innovations in the US Candles and Potpourri Market III-5 Market Trends III-5 Manufacturers Target Young Consumers III-5 Plug-Ins: Increasing Risks III-5 Car Air Fresheners: Gathering High Market Interest III-5 Private Label Products Capture the Show III-6 Price Factor III-6 Fragrances Gaining Importance in Cleaning Industry III-6

Table 21: Household Cleaning Products Market in the US (2004-2006): Percentage Breakdown of Value Sales for Surface Cleaners, Air Fresheners, Bathroom Cleaners, and Others (includes corresponding Graph/Chart) III-6 Factors Driving Growth III-7 Competition Intensifies III-7

Table 22: Leading Players in the US Air Fresheners Market (2005): Percentage Breakdown of Value Sales for S.C. Johnson & Son Inc., Reckitt Benckiser PLC, Henkel KgaA, and Others (includes corresponding Graph/Chart) III-7 Brand Statistics III-8

Table 23: Home Air Fresheners Market in the United States: Percentage Breakdown of Dollar and Volume Retail Sales of Leading Brands for the Year Ended January 2008 (includes corresponding Graph/Chart) III-8

Table 24: Fragrance Candles Market in the United States: Percentage Breakdown of Dollar and Volume Retail Sales of Leading Brands through Drugstores for the Year Ended October 2007 (includes corresponding Graph/Chart) III-9 Distribution Channels III-10

Table 25: Air Fresheners Market in the United States (2005): Percentage Market Share Breakdown of Retail Channels - Mass merchandisers/Warehouse Clubs, Supermarkets/Hypermarkets, and Others (includes corresponding Graph/Chart) III-10

Table 26: Automotive Air Fresheners Market in the US (2004-2006): Percentage Breakdown of Value Sales by Retail Chain - Automotive Chains, Discount Store Chains, Non-Automotive Chains, and Department Store Chains (includes corresponding Graph/Chart) (includes corresponding Graph/Chart) III-10

Table 27: Candles Market in the US (2004-2006): Percentage Breakdown of Value Sales by Distribution Channel - Specialty Retail Stores, Department Stores, Mass Merchandisers & Discounters, and Others (includes corresponding Graph/Chart) (includes corresponding Graph/Chart) III-11 Product Launches/Developments III-11 Strategic Corporate Developments III-14 Key Players III-16 B.Market Analytics III-20

Table 28: US Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-20

Table 29: US Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-21

Table 30: US 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-22

2. Canada III-23 A.Market Analysis III-23 Current & Future Analysis III-23 Market Overview III-23 B.Market Analytics III-23

Table 31: Canadian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-23

Table 32: Canadian Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-24

Table 33: Canadian 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-25

3. Japan III-26 A.Market Analysis III-26 Current & Future Analysis III-26 Gel and Liquid Fresheners Most Preferred among Japanese Consumers III-26 Product Launch III-26 Key Players III-26 B.Market Analytics III-27

Table 34: Japanese Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-27

Table 35: Japanese Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-28

Table 36: Japanese 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-29

4. Europe III-30 A.Market Analysis III-30 Current & Future Analysis III-30 B.Market Analytics III-30

Table 37: European Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-30

Table 38: European Long-term Projections for Air Fresheners by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-31

Table 39: European 10-Year Perspective for Air Fresheners by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-32

Table 40: European Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-33

Table 41: European Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-34

Table 42: European 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-35

4a. France III-36 Market Analysis III-36 Current & Future Analysis III-36

Table 43: French Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-36

Table 44: French Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-37

Table 45: French 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-38

4b. Germany III-39 A.Market Analysis III-39 Current & Future Analysis III-39 Key Player III-39 B.Market Analytics III-40

Table 46: German Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-40

Table 47: German Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-41

Table 48: German 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-42

4c. Italy III-43 Market Analysis III-43 Current & Future Analysis III-43

Table 49: Italian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-43

Table 50: Italian Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-44

Table 51: Italian 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-45

4d. The United Kingdom III-46 A.Market Analysis III-46 Current & Future Analysis III-46 Market Overview III-46 Candles Market III-46 Aerosols Market III-46 Product Launch III-46 Strategic Corporate Developments III-47 Key Players III-48 B.Market Analytics III-49

Table 52: UK Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-49

Table 53: UK Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-50

Table 54: UK 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-51

4e. Spain III-52 Market Analytics III-52 Current & Future Analysis III-52

Table 55: Spanish Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-52

Table 56: Spanish Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-53

Table 57: Spanish 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-54

4f. Russia III-55 Market Analytics III-55 Current & Future Analysis III-55

Table 58: Russian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-55

Table 59: Russian Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-56

Table 60: Russian 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-57

4g. Rest of Europe III-58 A.Market Analysis III-58 Current & Future Analysis III-58 Strategic Corporate Development III-58 B.Market Analytics III-59

Table 61: Rest of Europe Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-59

Table 62: Rest of Europe Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-60

Table 63: Rest of Europe 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-61

5. Asia-Pacific III-62 A.Market Analysis III-62 Current & Future Analysis III-62 Overview of Select Markets III-62 India: A Promising Market III-62 China III-62 Recent Product Developments in Air Fresheners Market III-62 Import-Export Scenario III-62 Hong Kong & Taiwan III-63 Quality Control Standards III-63 Fruit and Floral Scents III-63 Car Air Fresheners Market in Hong Kong III-63 Conventional Packaging Systems III-63 Product Launches/Developments III-64 Key Players III-65 B.Market Analytics III-66

Table 64: Asia-Pacific Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-66

Table 65: Asia-Pacific Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-67

Table 66: Asia-Pacific 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-68

6. Latin America III-69 Market Analytics III-69 Current & Future Analysis III-69

Table 67: Latin America Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-69

Table 68: Latin America Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-70

Table 69: Latin America 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-71

7. Rest of World III-72 Market Analysis III-72 Current & Future Analysis III-72

Table 70: Rest of World Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-72

Table 71: Rest of World Long-term Projections for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-73

Table 72: Rest of World 10-Year Perspective for Air Fresheners by Product Segment - Percentage Breakdown of Dollar Sales for Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-74

IV. COMPETITIVE LANDSCAPE

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