LOC-AID Delivers Breakthrough Platform for Location-Based Aggregation Services

BOCA RATON, Fla.--(BUSINESS WIRE)--LOC-AID, Inc., a leader in location-based services and innovator of end-to-end location aggregation, today introduced the first carrier-class aggregation platform for location-based-services information. The platform, which is attracting the attention of North America’s leading wireless carriers, finally unlocks for carriers the full potential of the location data resident on their wireless networks, while exponentially increasing the quality and quantity of location information available for LBS developers by encompassing all of North America’s mobile subscribers.

The LOC-AID platform is comprised of two key products: Xchange Gateway and Portal. The Xchange Gateway interconnects messaging and network geo-elements and manages location data from any carrier network, while the LOC-AID portal makes that information available – and relevant – to developers as a set of easy to use GUI APIs. The combination of the two enables LOC-AID to effectively “wholesale” location information in a highly-organized, precise and secure manner – an industry first.

“While the LBS market has shown flashes of potential, particularly in navigation, its growth has been slowed by our industry’s piece-meal, application-centric approach to it and an over-reliance on a limited number of GPS-enabled devices,” said Isaias Sudit, CEO of LOC-AID. “As of today, that changes. The LOC-AID LBS aggregation platform sits at the intersection of two big needs: that of carriers to unlock the utility and value of the location information inherent in their networks – and in which they have invested hundreds of millions of dollars – and that of developers to obtain that information quickly and easily, in a way that promotes innovation for the total pool of wireless subscribers.”

Proven Business Model

The LOC-AID platform builds on the proven business model of messaging aggregation, which helped issue in a new era in wireless data use, application development, and carrier revenue enhancement. Messaging aggregation helped expedite the standardization and interoperability of messaging in North America, the same way location aggregation is poised to help the location market. Industry analyst firm ABI projects the LBS market will reach $13.3 billion by 2013, up from $515 million in 2007.

“Location holds great promise for interacting more meaningfully with customers,” said Boris Fridman, CEO, Crisp Wireless. “A platform such as LOC-AID’s new offering, that aggregates and manages location information from across multiple carriers, provides major cost efficiencies and benefits. It allows companies to focus their time expenditures and human resources on servicing and meeting the location needs of their customers.”

With over 15 years experience in the space, LOC-AID has worked closely with carriers and developers to hone its platform. Initially, LOC-AID will focus its sales, development and channel-partnership efforts on growth areas within LBS, including mobile messaging, advertising, alerts and validation, and content. The company is also monitoring a broad swath of promising LBS-application activity in areas such as social networking and billing.

Concluded Sudit, “On behalf of the mobile industry, I am happy to say LBS Aggregation is here now in 2008. I am extremely excited about the positive reaction we are getting from all the major carriers and the seemingly limitless number of ways companies across markets envision applying location-based services in their businesses.”

About LOC-AID Technologies

LOC-AID Technologies Inc. is an award-winning, privately-owned company, backed by Tier 1 venture firms, that specializes in location-aggregation platforms and customized wireless mobile-data solutions. The company’s technology integrates wireless location information into any service or application, making it easier to deliver location into any development environment and help optimize and monetize LBS revenue. LOC-AID is headquartered in Boca Raton, FL.

For more information visit www.loc-aid.net.

LOC-AID is a registered trademark of LOC-AID Technologies Inc.