Celeno Names Calysto Communications Agency of Record

ATLANTA--(BUSINESS WIRE)--Celeno Communications, a leading provider of semiconductors for multimedia WiFi home networking applications, announced it has selected Atlanta-based Calysto Communications as its public relations agency of record.

Celeno's breakthrough technology enables a new vision in home wireless networking by delivering high definition entertainment and multimedia content throughout the home. Celeno's components provide the boost in throughput, coverage, and QoS necessary to deliver multiple HDTV, SDTV, VoIP and Data "triple play" services over the home network.

Celeno's core competency is based on smart antenna technology, spatial radio switching combined with adaptive channel coding, dynamic time-space scheduling, and multimedia QoS optimization. The technology targets applications requiring the highest level of system performance (capacity and reach), consistent carrier-class multimedia QoS, and tight security protection.

Calysto Communications was hired to leverage its established relationships with the telecom and media industry's key opinion-shapers to raise Celeno's market position in the wireless home networking industry. Calysto is providing public relations services, including media and analyst relations, executive visibility, trade show support, and strategic counsel designed to increase Celeno's visibility.

“Calysto has a proven track record that will help us to expand Celeno’s presence in the wireless home networking market,” says Celeno’s Vice President of Marketing, Lior Weiss. “We are enjoying working with the Calysto team; they have a broad knowledge of the wireless and telecom industries and a history of delivering results.”

Celeno chose Calysto because of its broad and seamless international capabilities. Calysto has in-market personnel in 62 countries in Europe, the Middle East, Latin America, Asia and Africa. Calysto has already conducted project-based programs for Celeno at two International tradeshows and is working on a launch in Taiwan. Calysto’s regional presence also means Israel-based Celeno can work with a local press office in their native language as well as localize the delivery of news, including translation and distribution.

About Calysto

Founded in 1999, Calysto Communications is a full service public relations firm focused solely on the specialized needs of the telecommunications, networking security, and wireless industries. Unlike general technology PR firms, Calysto leverages its deep industry knowledge and intimate relationships with market influencers to deliver Calysto clients unmatched industry mindshare, analyst coverage and media publicity. Calysto has extensive experience preparing companies for a liquidity event. Calysto works with start-ups as well as public companies, helping them deploy new technologies, gain leadership positions and influence editorial opinion to positively affect their bottom line. Some of our current clients and past experience includes Broadwing Communications, Level 3 Communications, TELLABS, Telica (sold to Alcatel-Lucent), VocalData (sold to Tekelec), SPIRENT, Metasolv (sold to Oracle), Cbeyond, ADTRAN, Qpass (sold to Amdocs), Eastern Research (sold to Sycamore Networks), BroadSoft, Bridgewater, Systems Radisys, and many more. For more information about Calysto Communications, a minority-owned business and a registered member of the Small Business Administration (SBA), please call 404-266-2060 or visit our web site at www.calysto.com.

About Celeno Communications

Celeno is a leading provider of semiconductors for multimedia and entertainment home networking applications. Celeno's innovative WiFi components and subsystems power the next generation of wireless home networking equipment that enables consumers and service providers to quickly and easily deploy robust, whole-home wireless entertainment networks. Powered by Celeno's system-on-a-chip (SoC) and its OptimizAIR™ technology, home networks can stream interference-free, HD-quality video throughout the entire home. With Celeno, home gateways, multi-room DVRs and media servers can distribute multiple and simultaneous video streams to standard set-top boxes, PCs, television sets and other WiFi-enabled consumer devices - making the dream of wireless, on-demand, streamed HD video a reality. Celeno is a privately held company headquartered in Israel. For more information, please visit www.celeno.com.