Playlist, Inc. Names Owen Van Natta as CEO; Announces Pilot Group Investment

Social Media Network Positioned for Growth

PALO ALTO, Calif.--(BUSINESS WIRE)--Playlist, Inc., a leading social media network for consumers to discover, organize and share short form media content across the web, today announced that Owen Van Natta has joined as Chief Executive Officer, bringing industry leadership and extensive e-commerce experience to the company.

“Project Playlist’s unprecedented growth proves that consumers are looking for new ways to discover, share, and buy music on the web”

As CEO, Van Natta will build on Playlists success by working with companies such as Project Playlist, the largest online music community where more than 38 million music fans discover, create, and share playlists. Project Playlist is one of the fastest growing web sites and most popular widgets on the Internet, according to market research company comScore. Playlist, Inc. also announced that Pilot Group has invested in the company and Bob Pittman, a founding member of the firm, has joined the Playlist Board of Directors.

As an early executive at Facebook, Van Natta served as Chief Operating Officer and Chief Revenue Officer. Prior to Facebook, Van Natta was Vice President of Worldwide Business and Corporate Development at Amazon.com and was part of the founding team of A9.com, the Amazon search company.

Project Playlists unprecedented growth proves that consumers are looking for new ways to discover, share, and buy music on the web, said Van Natta. Playlist, Inc. is well-positioned to revolutionize the music industry for consumers, artists and record labels. We want to offer users a great experience, and at the same time, define a new industry model for monetizing music on the Internet.

Pittman is a founding member of Pilot Group, LLC, which is a New York-based investment firm made up of senior change management facilitators who have both industry and consulting experience. Pittman was also the creator and former CEO of MTV Networks. Prior to Pilot Group, Pittman served as COO of AOL Time Warner.

About Playlist, Inc.

Playlist, Inc., is a leading social media network for consumers to discover, organize and share short form media content across the social web. The Company will leverage the power of the playlist to help media companies and the record industry virally promote, distribute and monetize their content. The company is based in Palo Alto, CA. For more information, visit www.playlist.com.

Contacts

OutCast Communications
TJ Snyder, 415-392-8282
playlist@outcastpr.com

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