A Market Analysis of the OTC Healthcare Industry in Italy to 2011 - Providing Leading Company Profiles, a Category Analysis and Country Comparison

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/a70c05/otc_healthcare_in) has announced the addition of the "OTC Healthcare in Italy to 2011" report to their offering.

This databook is a detailed information resource covering all the key data points on OTC Healthcare in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

- Contains information on: Analgesics, Cough & cold, Indigestion, Medicated skin products, Traditional medicines, Vitamins & Other OTC healthcare products

- Provides market value, volume, expenditure and consumption data by market, segment and subsegment

- Includes company and brand share data by categories

Highlights of this title

The market for OTC Healthcare in Italy increased between 2001-2006, growing at an average annual rate of 2.6%.

The leading company in the market in 2006 was Bayer AG. The second-largest player was GlaxoSmithKline Plc with Novartis AG in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the OTC Healthcare markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting

Key Topics Covered:

- Market Overview

- Leading Company Profiles

- Category Analysis - Analgesics

- Category Analysis - Cough And Cold Preparations

- Category Analysis - Traditional Medicines

- Category Analysis - First Aid Kits

- Category Analysis - Indigestion Preparations

- Category Analysis - Vitamins And Minerals

- Category Analysis - Plasters & Bandages

- Category Analysis - Medicated Skin Products

- Category Analysis - Other Otc Healthcare Products

- Category Analysis - Topical Otc Medicines

- Country Comparison

- New Product Development

- Italy Socioeconomic Profile

- Italy Macroeconomic Profile

- Research Methodology

- List Of Figures

- List Of Tables

Companies Mentioned:

- Bayer AG

- GlaxoSmithKline Plc

For more information visit http://www.researchandmarkets.com/research/a70c05/otc_healthcare_in

Source: Datamonitor