Drinks Americas Partners with Icon Kid Rock for Beer Launch

WILTON, Conn.--(BUSINESS WIRE)--Drinks Americas Holdings, Ltd (OTCBB: DKAM), a leading owner, developer and marketer of premium beverages, today announced that the Company has signed an agreement with American icon and rock and roll musician Kid Rock to develop and market a premium domestic beer.

Drinks and Kid Rock will work together to develop and bring to market a product targeted to beer drinkers who appreciate value with an easy to drink, traditional, good tasting American manufactured beer.

J. Patrick Kenny CEO Drinks Americas stated, “Kid Rock is a reflection of great American rock and roll music and the American spirit, and we think we can create a beer in that same image. Having Kid Rock as a Drinks Americas partner is an exciting and big addition to our portfolio of icon brands. There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created with his support.”

Kenny said, “Drinks will come to market rapidly with Kid Rock’s beer. We are in the process of interviewing breweries now and working with Kid Rock to make sure that every aspect of the beer and the marketing support is as exciting as everything else Kid Rock does. We think that by very early spring we will have a compelling product and that consumers will love the look, taste, and branding that Kid Rock creates. This is a tremendous asset and a valuable addition to Drinks Icon portfolio. The continued expansion of our portfolio is great news for our shareholders.”

More details regarding the brand will be released in the coming weeks.

About Drinks Americas

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world’s leading beverage companies, including Joseph E. Seagram & Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several major beverage industry transactions.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's award winning Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company’s non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com.

About Kid Rock

Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, "Rock 'N Roll Jesus" debuted at #1 on the Billboard Top 200 and is being accompanied by sold-out worldwide touring. In addition to his musical activities, Kid Rock has become one of the country’s most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at www.kidrock.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.