Platform-A’s ADTECH Provides Ad-Serving for React2Media
AOL’s ad-serving division continues to build momentum in the United States
NEW YORK--(BUSINESS WIRE)--AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers. A leading provider of ad-serving technology, ADTECH (http://www.adtechus.com) is an independently operated unit within AOL’s Platform-A digital advertising business.
“Based upon our business model and ADTECH’s ability to integrate our technologies, this was the best solution to service both publishers and advertisers alike.”
React2Media will utilize ADTECH’s HeliosIQ solution to provide ad-serving for its network of more than 150 exclusive Web sites, including the QuikZilla search portal and CookingTown.com. The React2Media migration follows ADTECH’s major ad-serving deal with Gannett Co., Inc., which includes all of Gannett’s local newspaper Web sites, digital properties for all of Gannett’s 19 local broadcast markets and USATODAY.com – one of the most popular national news sites on the Web. The deal marked ADTECH’s U.S. debut as Platform-A’s ad-serving unit.
“With the future of digital advertising unfolding, and TV and the Internet increasingly becoming indistinguishable, React2Media has been able to identify and surpass some of the greatest hurdles in the industry,” said Dirk Freytag, CEO of ADTECH. “Our goal in bringing ADTECH’s robust, scalable technology to React2Media is to help them further this impressive progress in the current advertising climate, as well as into the future.”
“After reviewing all of the current ad servers in the marketplace, selecting ADTECH was an easy decision because of their distinctive array of mobile and display ad-serving capabilities,” said Alex Shaller, CEO of React2Media. “Based upon our business model and ADTECH’s ability to integrate our technologies, this was the best solution to service both publishers and advertisers alike.”
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad-serving business; Third Screen Media, a mobile ad-serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, HeliosIQ ad-serving platform, enables Web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. HeliosIQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com. Visit www.adtechus.com for more information.
React2Media is one of the leading independent full service online advertising networks. Offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers alike, they have successfully eliminated the challenges faced in the current ad network landscape. With a company built on integrity, honesty and most importantly RESULTS, React2Media is focused on ensuring every ad impression is monetized in the most efficient manner possible yielding the highest effective CPM for their publishers as well as the greatest ROI possible for their advertisers. This is accomplished by in-house proprietary technologies, the most sophisticated Web 2.0 optimization tools with full visibility and disclosure offered to customers.