SinglePoint Inks Integration Agreements with Leading Mobile Ad Networks: Ringleader Digital, JumpTap and 4INFO
SingleBrand Integration Enables Access to Exclusive Mobile Messaging Inventory Generated by Top Cable and Network TV Shows
BELLEVUE, Wash.--(BUSINESS WIRE)--Building on the rapid expansion of its mobile interactive advertising services, SinglePoint, the media interactivity expert, has announced that it has reached agreements to integrate its mobile ad insertion platform, SingleBrand, with three leading mobile ad networks: Ringleader Digital, JumpTap and 4INFO. Integrating with the SingleBrand ad insertion platform enables each ad network to access available inventory and insert branded messages directly into SMS/MMS text message campaigns tied to top TV programs that incorporate viewer participation. Inventory includes popular interactive TV shows seen on Bravo, NBC Universal, MTV, FOX, The CW and others.
“By providing mobile ad networks and agencies with access to this inventory, SinglePoint is connecting interactive TV programs with quality brand advertisers. Interest in accessing this inventory is very high.”
As a result, virtually any ad network can now be integrated with the SingleBrand platform, enabling access to engaged mobile phone users that interact on a daily basis with TV programs. Direct response mechanisms supported by SingleBrand include click-to-call, click-to-link, and click-to-SMS. It can also support applications such as ticketing/coupons, video streaming and content download.
“Access to this unique inventory of brand loyal, mobile savvy audiences provides a compelling opportunity for our clients,” said Bob Walczak, Ringleader Digital CEO and Founder. “The fact that every viewer makes the choice to opt in to receive mobile messages makes them a prime audience for targeted mobile ads. The value of targeting consumers demographically and psychographically with information from SinglePoint is key.”
“JumpTap is focused on delivering the broadest array of ad formats, and the most relevant and targeted audiences to advertisers,” said Paran Johar, CMO of JumpTap. “Our community of quality partners, like SinglePoint, continues to differentiate our premium mobile ad network in the growing mobile advertising marketplace.”
“Ringleader Digital, JumpTap and 4INFO recognize the tremendous value we can offer to their clients,” said Rich Begert, President and CEO of SinglePoint. “By providing mobile ad networks and agencies with access to this inventory, SinglePoint is connecting interactive TV programs with quality brand advertisers. Interest in accessing this inventory is very high.”
SinglePoint provides media interactivity and mobile advertising to a total audience of more than 260 million North American wireless subscribers. Powering 84% of television to mobile interactivity in North American today with 60 million television-driven iTV transactions processed in the last six months, SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. Current media partners include Viacom (VH1, MTV, CMT, BET), NBC Universal (Bravo, Oxygen, SciFi, CNBC, MSNBC, Telemundo, USA Network), CBS corp., The CW, and Fox Networks. SinglePoint offers a full suite of services that make it fast and easy to create, launch and manage mobile driven interactive TV campaigns. The full suite of offered services include TV/Web/radio voting and polling, text2screen, text and multimedia message ad insertion, advertising video overlay, ticketing/coupons, video streaming and download, billing, reporting and analytics. Investors include Ignition Partners, Intel Capital, Madrona Venture Group, Northwest Venture Associates, Rally Capital LLC, and SeaPoint Ventures. For more information, visit www.singlepoint.com.