The Amacore Group, Inc. Reports Second Quarter Earnings

LAKE MARY, Fla.--(BUSINESS WIRE)--The Amacore Group, Inc., (OTC BB: ACGI), a leader in providing health-related membership benefits programs, insurance programs and other innovative and high-quality solutions to individuals, families and employer groups nationwide, today announced that its revenues and loss per share for the second quarter 2008 were $8.0 million and $0.02, respectively. Second quarter revenue increased one hundred forty-seven percent (147%) and loss per share remained consistent at $0.02. As a result of the revenue growth to date and the anticipation of further revenue gains over the course of 2008, Amacore Group is on track to achieve its previously announced guidance of total revenue for the 2008 year of approximately $35 million and reiterates its expectation of a profitable fourth quarter of 2008.

Jay Shafer, Chief Executive Officer of the Amacore Group, stated, "We continue to be excited about the continued rapid revenue growth as reported for the second quarter of 2008 and are highly confident that continued superior growth will be reported throughout 2008. The second quarter growth is a result of our various distribution channels performing well and in conjunction with our highly efficient internal infrastructure. With a wide variety of opportunities presenting themselves and significant revenue generating projects being negotiated and implemented, Amacore is positioned to emerge as the preeminent supplier of affordable health care solutions for every health care need. We are very excited about the future and the opportunities this industry affords us, as well as the ability to be a true advocate on behalf of millions of Americans nationwide.”

About The Amacore Group, Inc.

The Amacore Group, Inc. (www.amacoregroup.com) offers innovative and affordable healthcare solutions to families, individuals, small and large employer groups, and association markets through a wide array of unique products, benefits and services created for the consumer driven healthcare market. The Company also offers a unique and proprietary administrative system that supports call center management, agent distribution and affinity marketing for all levels of product delivery and reporting. Amacore has created several limited medical programs that include its new Diamond Series and Discount Medical programs, featuring Smarthealth Plus and Smarthealth Premier, which expand the Company's offerings beyond its very successful eye care program, Eye Care International (www.ecivisionplan.com). These new programs offer discounts on quality hearing, dental, vision and doctor visits, among other benefits. Amacore is aggressively signing distribution and sales contracts with marketing companies to offer these programs nationwide. Through its wholly-owned subsidiary, LifeGuard Benefit Solutions, Inc., Amacore now has the ability to provide administrative and back-office services to other healthcare companies in addition to expanding its own call center capability through its wholly-owned subsidiaries, JRM Benefits Consultants, LLC, and its recently acquired, US Health Benefits Group, Inc. Zurvita, Inc., Amacore's newly formed, wholly-owned subsidiary specializing in direct to consumer multi-level marketing, provides yet another channel for Amacore's ever-increasing range of healthcare and healthcare-related products.

This press release contains forward-looking statements that are subject to risks and uncertainties. These forward-looking statements include information about possible or assumed future results of our business, financial condition, liquidity, results of operations, plans and objectives, including anticipated revenues, losses and profit margins. In some cases, you may identify forward-looking statements by words such as "may," "should," "plan," "intend," "potential," "continue," "believe," "expect," "predict," "anticipate" and "estimate," the negative of these words or other comparable words. These statements are only predictions. One should not place undue reliance on these forward-looking statements. The forward-looking statements are qualified by their terms and/or important factors, many of which are outside the Company's control, involve a number of risks, uncertainties and other factors that could cause actual results and events to differ materially from the statements made. The forward-looking statements are based on the Company's beliefs, assumptions and expectations of our future performance, taking into account information currently available to the Company. These beliefs, assumptions and expectations can change as a result of many possible events or factors, including those events and factors described in "Risk Factors" in the Company's Annual Report on Form 10-KSB for 2007 filed with the Securities and Exchange Commission, not all of which are known to the Company. Neither the Company nor any other person assumes responsibility for the accuracy or completeness of these statements. The Company will update the information in this press release only to the extent required under applicable securities laws. If a change occurs, the Company's business, financial condition, liquidity and results of operations may vary materially from those expressed in the aforementioned forward-looking statements.

- Tables to Follow -
THE AMACORE GROUP, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
		Three Months Ended								Six Months Ended
		6/30/08				6/30/07				6/30/08				6/30/07
Revenues		$	8,018,123			$	432,590			$	13,487,456			$	592,457
Cost of sales			6,133,826				367,819				10,121,547				433,919
Gross profit			1,884,297				64,771				3,365,909				158,538
Operating expenses			4,548,269				1,095,350				8,505,263				6,121,909
Operating loss from operations before other income and expense			(2,663,972	)			(1,030,579	)			(5,139,354	)			(5,963,371	)
Other income (expense)			(230,718	)			(35,017	)			(347,991	)			(64,129	)
Net loss before income taxes			(2,894,690	)			(1,065,596	)			(5,487,345	)			(6,027,500	)
Income taxes			--				--				--				--
Net loss			(2,894,690	)			(1,065,596	)			(5,487,345	)			(6,027,500	)
Preferred stock dividend and accretion			(532,099	)			(99,735	)			(849,399	)			(141,110	)
Net loss available to common stockholders			(3,426,789	)			(1,165,331	)			(6,336,744	)			(6,168,610	)
Basic and diluted loss per share		$	(0.02	)		$	(0.01	)		$	(0.04	)		$	(0.06	)
Basic and diluted weighted average number of common shares outstanding			140,712,767				98,408,325				142,181,287				96,857,577

THE AMACORE GROUP, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
		6/30/08			12/31/07
ASSETS
Cash		$	2,054,937		$	2,161,043
Restricted cash			250,000			316,935
Accounts receivable			805,166			534,434
Prepaid expenses			6,260,784			1,122,847
Total current assets			9,370,887			4,135,259
Fixed assets
(net of accumulated depreciation of $246,404 and $132,387)			899,235			418,356
Other assets			28,580,982			14,725,250
Total assets		$	38,851,104		$	19,278,865
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
Accounts payable		$	3,597,155		$	3,230,089
Notes payable			1,585,072			1,414,530
Accrued expenses			3,747,207			6,229,905
Deferred revenue			1,881,464			1,409,983
Deferred acquisition payment			465,685			--
Total current liabilities			11,276,583			12,284,507
Long-term liabilities
Deferred acquisition payment			884,760			--
Total long-term liabilities			884,760			--
Total stockholder's equity			26,689,761			6,994,358
Total liabilities and stockholders' equity		$	38,851,104		$	19,278,865