Russell Reynolds Associates Appoints Makovsky + Co Agency of Record for the U.S.

NEW YORK--(BUSINESS WIRE)--Russell Reynolds Associates, one of the leading global executive search and assessment firms, today announced that is has appointed Makovsky + Co., one of the nation’s largest independent public relations and investor relations firms, as its agency of record for the U.S. Following a competitive RFP process that began with eight public relations firms and concluded with presentations by four agencies, Russell Reynolds awarded the account citing Makovsky’s thought leadership work for scores of professional services firms and success in reaching and influencing senior executives at global companies. The agency’s mandate includes development and execution of the firm’s external communications strategy, executive positioning, media relations, and the coordination of IPREX partner firms in the U.S. to build a presence for Russell Reynolds Associates in local markets. The annual budget is estimated to be in the mid-six figures.

“We were immediately impressed with Makovsky’s enthusiastic, well-rounded team and deep experience in our space,” said Sandra Galvin, head of marketing and communications for Russell Reynolds Associates in the Americas. “Their understanding of our business and the ability to ramp-up quickly and allocate top resources across the U.S. to drive our strategy was critical in our decision.”

In addition to furthering Russell Reynolds’ communications goals as an industry leader, Makovsky will promote Russell Reynolds Associates consultants within their respective sectors, including traditional and alternative financial services, technology, industrial and natural resources, healthcare, retail and consumer marketing and not-for-profit, with an emphasis on CEO and Board level searches. Scott Tangney, executive vice president of the financial and professional services practice at Makovsky + Co, is the engagement leader.

“Globalization and demographic shifts have set off a worldwide hunt for the right C-Suite talent to lead companies to the next level,” said Ken Makovsky, president of Makovsky + Co. “The companies that succeed will be determined by the advisors at their side, and Russell Reynolds Associates has long distinguished itself as an indispensable ally in that cause. Makovsky is pleased to partner with Russell Reynolds Associates in this effort, and looks forward to advancing the firm’s reputation and business development in the years to come.”

About Russell Reynolds Associates

Russell Reynolds Associates is a leading global executive search and assessment firm. We have more than 275 consultants based in 39 wholly owned offices across the Americas, Asia/Pacific and Europe. Our consultants conduct senior-level search and assessment assignments in a range of sectors for public and private organizations of all sizes. With our deep knowledge of major industries and our commitment to outstanding client service, we ensure that our clients find and develop the best leadership teams for the ongoing success of their businesses. For more information, please visit www.russellreynolds.com.

About Makovsky + Co.

Founded in 1979, Makovsky + Company (www.makovsky.com) is one of the nation’s leading independent public relations and investor relations consultancies. The firm attributes its success to its original vision: that the Power of Specialized Thinking™ is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm is a founder of the IPREX partnership.

About IPREX

IPREX (www.iprex.com) is one of the world’s major corporations of independent public relations firms. Founded in 1983, its 59 partners have 74 offices in North America, Europe, the Middle East, and Asia Pacific, with annual revenues of US$98m. Its 780 professionals provide a comprehensive range of services for some of the world’s most successful companies.